Beyond Aesthetics: The Strategic Role of Branding in Logo Design
In recent years, the integration of aesthetics into various aspects of our daily activities has been evident through capturing moments with a visually pleasing aesthetic, such as when a foodie pauses to take the perfect photo before eating or makes everyone at the table pause to take the perfect shot. Or a player who loves to play best free slots in Australia stops the game to capture the beauty of the gambling moment. The desire to create aesthetically pleasing designs, such as an aesthetic designer who draws inspiration from various sources, including nature, bustling city streets, vintage posters, colour combinations,...
Aircraft maker Bombardier revamps its logo to designate new business paradigm
Founded in 1942, Bombardier is a Canadian business jet manufacturer. While commercial aircraft are currently the main products of the firm, represented by the Global and Challenger model lines, the company was also involved in the manufacturing of rail equipment and recreational products like snowmobiles and watercraft. As part of a business transformation, Bombardier recently adopted a new logo to visually highlight its aircraft direction and contribution to global aviation. In the 2010s, Bombardier experienced some financial problems which forced the company to sell some of its regional divisions, and in late 2020, the manufacturer also sold its rail subsidiary....
Swiss tourism brand unveils new design
Switzerland has revamped its tourism brand, replacing the logo known as Goldblume (“golden flower”) with a new emblem featuring the Swiss Cross and the English name of the country. Since 1995, Switzerland’s tourism sector has been overseen by Switzerland Tourism (ST), a national organization. Thirty years ago, ST adopted the Goldblume as its inaugural logo, designed by Swiss designer Hermann Strittmatter from the GGK agency. The emblem depicted a three-dimensional image of a shimmering nine-petal flower (resembling an edelweiss, the country’s floral symbol) with the Swiss flag at its core. This rebranding initiative is part of a broader transformation of...
New identity for Luxembourgian football. Modern or vintage?
The Luxembourg Football Federation (Fédération Luxembourgeoise de Football – FLF) has unveiled its new logo and emblems for the national teams. According to a press release from FLF, this revamp of visual identities marks a significant step in the country’s football development. The updated look presents a more sophisticated aesthetic compared to the previous version. During the reveal of the new design, FLF President, Paul Philipp, emphasized that the rebranding signifies a fresh beginning for the football community, aiming to pave the way for the next era. The redesign illustrates FLF’s dedication to redefine its essence. The federation’s logo and...
New York Jets restore jet to team logo in nostalgic rebrand
NFL’s New York Jets have updated their visual identity, including a new logo and uniforms. In fact, new look is a reminiscence of the insignia the team had in the 1980’s. While some elements of the Jets’ identity were revived, following requests from fans, this iteration was named the Legacy Collection. Refreshing their look, the New York Jets seemingly want to recall those glorious times known as the New York Sack Exchange era, when a playing strategy featuring a special defensive line allowed the team to hold top positions in the NFL and even reach the final of the AFC...

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New York Jets restore jet to team logo in nostalgic rebrand
New York Jets restore jet to team logo in nostalgic rebrand

NFL’s New York Jets have updated their visual identity, including a new logo and uniforms. In fact, new look is a reminiscence of the insignia the team had in the 1980’s. While some elements of the Jets’ identity were revived, following requests from fans, this iteration was named the Legacy Collection. Refreshing their look, the New York Jets seemingly want to recall those glorious times known as the New York Sack Exchange era, when a playing strategy featuring a special defensive line allowed the team to hold top positions in the NFL and even reach the final of the AFC…

Happy Socks: Small pleasure for your feet
Happy Socks: Small pleasure for your feet

There’s nothing better than starting your day with bright, stylish socks. Happy Socks, a Swedish brand, simplifies and makes this small pleasure accessible. Originating in 2008, the company was founded by two enthusiastic friends: a graphic designer and an advertising specialist. Happy Socks has expanded its global market reach, with outlets in more than 90 countries. Recently, the brand revamped its appearance, deeming its previous visual identity outdated, unsuitable for digital demands, and disconnected from the textile sector. While the old Happy Socks logo, using the Sign Painter Casual typeface from House Industries, had a certain charm with its irregular…

New identity for Luxembourgian football. Modern or vintage?
New identity for Luxembourgian football. Modern or vintage?

The Luxembourg Football Federation (Fédération Luxembourgeoise de Football – FLF) has unveiled its new logo and emblems for the national teams. According to a press release from FLF, this revamp of visual identities marks a significant step in the country’s football development. The updated look presents a more sophisticated aesthetic compared to the previous version. During the reveal of the new design, FLF President, Paul Philipp, emphasized that the rebranding signifies a fresh beginning for the football community, aiming to pave the way for the next era. The redesign illustrates FLF’s dedication to redefine its essence. The federation’s logo and…

PAC NYC: Simplicity and refinement
PAC NYC: Simplicity and refinement

Officially opened in 2023, the Perelman Performing Arts Center, known under the brand PAC NYC, is an arts venue located at the northeast corner of the World Trade Center site in Manhattan, New York City. The cube-formed building of the Center houses three theaters that feature an automated system of seats and walls and can accommodate over 9,000 people. Developing its own image, this artistic space recently presented a comprehensive visual identity created in cooperation with the Brooklyn, NY-based design studio Porto Rocha. According to the studio, the visual symbol for PAC NYC was inspired by the very architecture of…

Beyond Aesthetics: The Strategic Role of Branding in Logo Design
Beyond Aesthetics: The Strategic Role of Branding in Logo Design

In recent years, the integration of aesthetics into various aspects of our daily activities has been evident through capturing moments with a visually pleasing aesthetic, such as when a foodie pauses to take the perfect photo before eating or makes everyone at the table pause to take the perfect shot. Or a player who loves to play best free slots in Australia stops the game to capture the beauty of the gambling moment. The desire to create aesthetically pleasing designs, such as an aesthetic designer who draws inspiration from various sources, including nature, bustling city streets, vintage posters, colour combinations,…

The world’s oldest animal welfare charity refreshes its identity
The world’s oldest animal welfare charity refreshes its identity

Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in the world. It primarily operates in England and Wales, and also collaborates with many international animal welfare institutions. As it approaches its 200th anniversary, RSPCA has refreshed its visual identity, which is also intended to raise awareness of its work in rescuing and rehabilitating animals. With the mission to improve life, laws, and attitudes, the organization enlisted the help of design agencies Jones Knowles Ritchie and AMV BBDO to create a new look and launch a compelling promotional campaign. RSPCA’s…

Swiss tourism brand unveils new design
Swiss tourism brand unveils new design

Switzerland has revamped its tourism brand, replacing the logo known as Goldblume (“golden flower”) with a new emblem featuring the Swiss Cross and the English name of the country. Since 1995, Switzerland’s tourism sector has been overseen by Switzerland Tourism (ST), a national organization. Thirty years ago, ST adopted the Goldblume as its inaugural logo, designed by Swiss designer Hermann Strittmatter from the GGK agency. The emblem depicted a three-dimensional image of a shimmering nine-petal flower (resembling an edelweiss, the country’s floral symbol) with the Swiss flag at its core. This rebranding initiative is part of a broader transformation of…

Aircraft maker Bombardier revamps its logo to designate new business paradigm
Aircraft maker Bombardier revamps its logo to designate new business paradigm

Founded in 1942, Bombardier is a Canadian business jet manufacturer. While commercial aircraft are currently the main products of the firm, represented by the Global and Challenger model lines, the company was also involved in the manufacturing of rail equipment and recreational products like snowmobiles and watercraft. As part of a business transformation, Bombardier recently adopted a new logo to visually highlight its aircraft direction and contribution to global aviation. In the 2010s, Bombardier experienced some financial problems which forced the company to sell some of its regional divisions, and in late 2020, the manufacturer also sold its rail subsidiary….

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Popular Blog

Trademark Symbols TM, SM, ® and how to type them
Trademark Symbols TM, SM, ® and how to type them

Trademark Symbols First of all, let’s find out what is meant under the term “trademark”. The media often use the terms “trademarks” and “brands” as synonyms. But are these terms really equal? Trademarks (service marks) A trademark, registered through a trademark office like the USPTO (United States Patent and Trademark Office), is a sign that identifies the goods of a particular legal entity or individual entrepreneur, i.e., sets them apart from similar ones offered by competitors. They facilitate consumers’ choice of products and encourage entrepreneurs, often advised by trademark attorneys, to improve the quality of their goods and services. In…

Copyright Symbol Guide: How to Properly Utilize It
Copyright Symbol Guide: How to Properly Utilize It

© symbol The © symbol is the first letter of the word copyright in English. The symbol was first officially introduced into the legal field by the Universal Copyright Convention (Geneva Convention) in 1952 and was originally intended to allow authors to protect their creativity without complicated formalities. Nowadays the copyright symbol is widely used all over the world and allows to inform the consumers of the content that the work is protected by copyright. The copyright symbol can be put on any work, but most often it is put on the texts, photos, and drawings. To use it there…

Fragrance brand Puig rolls out new logo, respecting its design heritage
Fragrance brand Puig rolls out new logo, respecting its design heritage

Such cosmetic and perfume brands as Paco Rabanne, Nina Ricci, and Jean-Paul Gaultier are rather popular among fashion and luxury enthusiasts. However, few know that all of them belong to Puig, a multinational company based in Barcelona, Spain. Established in 1914, the firm actually has a rich history, associated with iconic products like the Milady lipstick and the fragrances Agua Lavanda and Agua Brava. Due to its collaboration with many fashion houses, Puig, which still remains a family business, has become one of the largest corporations in the industry, with a net annual income of more than $450 million. Earlier…

Barilla Logo Design: History, Variants and Meanings
Barilla Logo Design: History, Variants and Meanings

Barilla Logo PNG Barilla is an Italian brand of pasta and canned food manufacturer, which was founded in 1877 by Pietro Barilla. Today the brand is the biggest manufacturer of various types of pasta and sauces on the world. Meaning and history In 1877, Pietro Barilla opened a bakery shop in Parma, Italy. 1910 – 1918 In 1910, the company started making egg pasta. The original Barilla logo was drawn by Ettore Vernizzi. On the logo, you could see a baker’s apprentice pouring a huge egg yolk in a kneading trough containing a heap of flour. The picture remained almost…

Primark adjusts its identity with some emotional touch
Primark adjusts its identity with some emotional touch

Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United States, with a staff of 80,000. Known as Penneys in Ireland, the company offers diverse fashion lines of men’s, women’s, and children’s clothing and footwear. A flexible discount system makes the brand rather popular among general consumers. As part of a new business strategy, Primark has updated its visual identity, including a logo, a color palette, typography, as well as a new design element named The Portal. The rebranding was carried out by the London, UK-based design studio VCCP, which…

Red Car Brands and Logos
Red Car Brands and Logos

Red is the color of passion and strength, confidence in today, and the readiness to move into tomorrow. This shade also represents love and attention to others and for large brands — to their clientele. Red symbolizes power and is loved by large companies, which tend to emphasize their reputation and are not ashamed of the quality of their products. In today’s article, we have collected the major car brands, which use red in their logo, hence, which have confidence in their DNA. Some use it more, while others just add a small stroke of color, and now we are…

Laughing Emoji Meanings
Laughing Emoji Meanings

Laughing Emoji PNG A person is not always able to express his emotions through the usual words, sometimes even the most beautiful phrases do not reflect the essence of the conversation. And then the thread of the conversation is lost, because the interlocutor, who is on the other side of the screen, is not a telepath and cannot read thoughts. Online correspondence, particularly over the internet, is a special type of a conversation in which emotions and the ability to express them play an important role, just like in a personal meeting. The opponent cannot see facial expressions, hands’ movements,…

The most famous shoe brands and logos
The most famous shoe brands and logos

Within modern commerce’s complex web, footwear brand logos serve as more than simple emblems. They silently champion style, quality, and heritage, with each design element narrating stories of creativity, resilience, and trendsetting. Embarking on this exploration, we discover logos rich in history and imbued with identities that drive brands towards continual progression. Footwear logos stand as icons, connecting deeply with consumers. They invite individuals into realms where footwear is as crucial as their aspirations. These symbols extend beyond mere trademarks – they embody cultures, revolutions, and lifestyles. Whether it’s a check mark symbolizing sports dreams, a tree representing adventure, or…

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Best Logos

Most Famous Lacrosse Logos
Most Famous Lacrosse Logos

Lacrosse is a team game in which participants try to throw the ball into the opponent’s goal using special sticks with a net on the end. Each team consists of 10 players: attackers, midfielders, defenders and a goalkeeper. Lacrosse incorporates elements of two sports at once: hockey and football. It combines elements of running and contact fighting, as in American football. The progenitor of the sport was considered a ritual of bravery and glory among Indian warriors. The French from Quebec turned it into a sporting event and called it lacrosse; today it is Canada’s national game.  Lacrosse is gaining…

30+ Most Famous Logos With a Triangles
30+ Most Famous Logos With a Triangles

In the vast universe of brand identities, logos serve as the silent ambassadors of companies worldwide. Among the myriad of designs, those incorporating triangles stand out for their dynamic symbolism and versatility. Triangles are not just geometric shapes; they are powerful symbols of stability, direction, and innovation. As we delve into the realm of the most famous logos adorned with triangles, we embark on a journey through the essence of visual storytelling and brand recognition. This article aims to uncover the stories behind these iconic emblems, exploring how simple lines and angles come together to convey messages of strength, progress,…

All most famous logos with a Star
All most famous logos with a Star

We live in an age of opportunities, enormous choice, and even overabundance, and if it makes life a little easier for clients, it doesn’t make it any easier for companies. It’s quite difficult to stand out from the competition, let alone to be remembered. Of course, the first thing that the potential buyer pays attention to is the logo, and there are not many symbols that you can be to use on the emblems of brands to reflect professionalism and trustworthiness. One of the most commonly used visual identity symbols is undoubtedly the star. Apart from the above-mentioned characteristics, for…

Most Famous Logos With a Reflections
Most Famous Logos With a Reflections

In the intricate dance of light and shadow, reflections have captivated the human imagination, serving as a metaphor for introspection, duality, and the underlying truth that lies beneath the surface. The art of incorporating reflections into logo design transcends mere aesthetics, embedding a layer of sophistication and depth that invites viewers to look closer. The most famous logos with reflections are not just trademarks; they are puzzles, revealing more than they conceal and engaging the mind in a silent conversation about identity and perception. As we delve into the top 40+ most famous logos that harness the power of reflections,…

Most Famous Companies with Modern Logos
Most Famous Companies with Modern Logos

Fashion is changeable and cyclical at the same time. And trends in logo design only confirm this rule. The purpose of a logo is to be memorable and convey to the audience the main message of the brand, its ideas, and its uniqueness. There are many techniques and methods for creating logos, many of which turn into trends. Modern graphic designers have dozens of ways to update or create unique logos taking into account current trends. Gradients, unusual fonts, encrypted messages, geometric shapes, bright colors, or cold brevity – at least one of these techniques is a must-have for a…

Red Car Brands and Logos
Red Car Brands and Logos

Red is the color of passion and strength, confidence in today, and the readiness to move into tomorrow. This shade also represents love and attention to others and for large brands — to their clientele. Red symbolizes power and is loved by large companies, which tend to emphasize their reputation and are not ashamed of the quality of their products. In today’s article, we have collected the major car brands, which use red in their logo, hence, which have confidence in their DNA. Some use it more, while others just add a small stroke of color, and now we are…

The most famous shoe brands and logos
The most famous shoe brands and logos

Within modern commerce’s complex web, footwear brand logos serve as more than simple emblems. They silently champion style, quality, and heritage, with each design element narrating stories of creativity, resilience, and trendsetting. Embarking on this exploration, we discover logos rich in history and imbued with identities that drive brands towards continual progression. Footwear logos stand as icons, connecting deeply with consumers. They invite individuals into realms where footwear is as crucial as their aspirations. These symbols extend beyond mere trademarks – they embody cultures, revolutions, and lifestyles. Whether it’s a check mark symbolizing sports dreams, a tree representing adventure, or…

Most Famous Logos in Black
Most Famous Logos in Black

Many companies incorporate the use of color into their customer engagement strategy. Brand recognition is inextricably linked to the logo, but in the case of well-known companies, a person often only needs to see colors without outlines or names to recognize a familiar brand. It’s also worth remembering that color influences the decision to purchase a product. According to various studies when shopping, color influences the consumer’s decision by 60-80%. A company’s palette is not just a selection of colors. It is the recommended proportions in which they will be used. They form the saturation of the brand and convey…

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Emojis meaning

Siren Emoji Meanings
Siren Emoji Meanings

Siren Emoji PNG 🚨 The first emoticons, which were formed from punctuation marks, appeared in the early 1980s. And in the late 1990s, emoji or emoji appeared in Japan. That’s why there are so many incomprehensible, Japanese things in them. For example, why is the blinker in the standard Unicode set red, and not blue, as in most countries? We are going to tell you all about it below. 🚨 The “Siren” emoticon was assigned the code U+1F6A8, with which it was added to the Places and Travel section of the Unicode 6.0 standard in 2010. Meaning of the Siren…

Basketball Emoji Meanings
Basketball Emoji Meanings

Basketball Emoji PNG 🏀 ⛹️ Today we will do without special surprises, because in the Unicode set there are emoji, which are almost impossible to interpret figuratively. Just such emoticons are Basketball Emoji, which we will talk about today. However, looking ahead, let us tell you that even these pictures mean much more to some people than just a sport. 🏀 The “Basketball” emoticon was assigned the code U+1F3C0, with which it was added to the Activities section of the Unicode 6.0 standard in 2010. ⛹️ The “Basketball player” emoticon was assigned the code U+26F9 U+FE0F, with which it was…

Calendar Emoji Meanings
Calendar Emoji Meanings

Calendar Emoji PNG 🗓️ 📅 📆 Emoji are icons that symbolize a person’s mood, his emotions, as well as depicting a variety of objects, together capable of depicting even individual life situations form the so-called graphic language. Today we are going to talk about a group of emoticons that are often used in both everyday and work correspondence and posts, namely, Calendar Emoji. Of course, everything is quite banal here, and these emoji don’t hide any hidden nuances, however, we have something to tell you about them. 📅 The Calendar emoticon was assigned the code U+1F4C5, with which it was…

Link Emoji Meanings
Link Emoji Meanings

Link Emoji PNG 🔗 In today’s world, almost any term related to the Internet has its own graphic image, which people around the world perceive exclusively in conjunction with this or that term. But most often we do not even think about why this or that icon means this or that concept. Today we want to talk about one such icon, and its interpretation in the standard Unicode set, the Link Emoji. 🔗 The Hyperlink Emoji was assigned the code U+1F517, with which it was added to the Objects section of the Unicode 6.0 standard in 2010. Meaning of the…

Rock Emoji Meanings
Rock Emoji Meanings

Rock Emoji PNG 🪨 Today we want to discuss with you one of the extremely rarely used emoticons from the standard Unicode set, the Rock Emoji, which is also called the Stone Emoji. In general, at first glance, everything here is rather prosaic. However, modern slang is constantly updated with new terms and concepts, and words (as well as images) often acquire additional meaning. And the Rock Emoji is just one of them. 🪨 The “Stone” emoticon was assigned the code U+1FAA8, with which it was added to the Places and Travel section of the Unicode 13.0 standard in 2020….

Emoji Meanings: make sure you use them right
Emoji Meanings: make sure you use them right

We all use emojis. Bright icons are used today by people of different ages and social groups, they are more and more common in advertising, journalism, and other spheres of activity. Someone uses them in every message, someone even adds bright icons to business correspondence to dilute the official tone. And yet the real meaning of most emoji are not known to everyone. In this article we will tell you about the names and meanings of the most commonly used emoji symbols and the history of their origin. History of the origins of emoji Let’s start with what emoji are…

Laughing Emoji Meanings
Laughing Emoji Meanings

Laughing Emoji PNG A person is not always able to express his emotions through the usual words, sometimes even the most beautiful phrases do not reflect the essence of the conversation. And then the thread of the conversation is lost, because the interlocutor, who is on the other side of the screen, is not a telepath and cannot read thoughts. Online correspondence, particularly over the internet, is a special type of a conversation in which emotions and the ability to express them play an important role, just like in a personal meeting. The opponent cannot see facial expressions, hands’ movements,…

Pensive Face Emoji Meanings
Pensive Face Emoji Meanings

Pensive Emoji PNG Emoji occupy a special place in the life of a modern user of smartphones and social networks. With the help of these small graphic images, it has become possible to convey almost any emotion without using words. And although most emoji, available in the standard Unicode set, do not need additional explanation, there is a separate category of “controversial” emoticons, which can be interpreted in different ways. Today we will talk about one of these emoji, the official name of which is Pensive Emoji, however, many users perceive it as a sad, sad emoticon. Let’s take a…

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Logo Stories

Cartier Logo Design: History, Variants and Meanings
Cartier Logo Design: History, Variants and Meanings

Cartier Logo PNG Cartier is the name of one of the most luxurious jewelry and accessories brands in the world, which was established in 1847 in France by Louis Francois Cartier. Today the company, which became a part of Cue Financiere Richemont Group in 1964, distributes its high-end products all over the globe and is considered to be one of the most reputable and desirable brands ever. Meaning and history Cartier is one of the not so many labels, which still uses its original logotype, created in 1847, right after the launch of the brand. Its visual identity concept is…

Galeries Lafayette Logo Design: History, Variants and Meanings
Galeries Lafayette Logo Design: History, Variants and Meanings

Galeries Lafayette Logo PNG Galeries Lafayette is the name of the world’s most famous shopping center, which was established in Paris in 1912. Located on the iconic Haussmann Boulevard, the luxury department store has several buildings — fashion, cosmetics, and home, where everything from textiles and aromas to furniture can be found. Meaning and history The new era of the Galeries Lafayette history started in 2000, with the complete rebranding of the department store and expansion of the items in its portfolio. The beginning of the new century was rich in young designers with a special spirit and unique character,…

Guerlain Logo Design: History, Variants and Meanings
Guerlain Logo Design: History, Variants and Meanings

Guerlain Logo PNG Guerlain is a luxury French brand of cosmetics and perfume, which was established in 1828 and is considered to be one of the oldest prestigious cosmetic producers in the world. The brand is a part of the LVMH Group. Meaning and history Guerlain is a legendary brand, one of the pioneers in luxury cosmetics. It was always on the top of the list of the world’s high-end skincare and perfume manufacturers. Guerlain is a French cosmetic and perfume brand, which was founded in 1828 by Pierre Francois Pascal Guerlain. It is considered one of the oldest houses…

Barilla Logo Design: History, Variants and Meanings
Barilla Logo Design: History, Variants and Meanings

Barilla Logo PNG Barilla is an Italian brand of pasta and canned food manufacturer, which was founded in 1877 by Pietro Barilla. Today the brand is the biggest manufacturer of various types of pasta and sauces on the world. Meaning and history In 1877, Pietro Barilla opened a bakery shop in Parma, Italy. 1910 – 1918 In 1910, the company started making egg pasta. The original Barilla logo was drawn by Ettore Vernizzi. On the logo, you could see a baker’s apprentice pouring a huge egg yolk in a kneading trough containing a heap of flour. The picture remained almost…

Chevron Logo Design: History, Variants and Meanings
Chevron Logo Design: History, Variants and Meanings

Chevron Logo PNG The company currently known under the name Chevron had several predecessors, Star Oil, Pacific Coast, and Standard among them. Meaning and history The history of Chevron started in the 1970s, with the foundation of Pacific Coast Oil Company, which merged with Standard Oil in 1906, forming one of the biggest players in the American oil market. The Chevron brand appeared in the 1930s, but the official name of the company was changed to Chevron Corporation only in 2013. 1879 — 1906 The very first logo was created for Pacific Coast Company in 1879 and was composed of…

Barcelona Logo Design: History, Variants and Meanings
Barcelona Logo Design: History, Variants and Meanings

Barcelona Logo PNG The logo of the football club Barcelona comprises several heraldic symbols with a long and interesting history. The most notable modifications of the logo took place in 1910. After that, the emblem hasn’t gone far from its roots. Meaning and history The visual history of the FC Barcelona visual identity boasts ten redesigns of its logo, though the last one, held in 2018, brought an emblem that has never been used by the club. All the other versions of the logo is a graphical representation of the club’s evolution and progress. Built around one heraldic symbol, its…

Yves Rocher Logo Design: History, Variants and Meanings
Yves Rocher Logo Design: History, Variants and Meanings

Yves Rocher Logo PNG Yves Rocher is a French brand of cosmetics and body care products, which was established in 1959 and named after its founder. Today the brand distributes its products in almost 90 countries across the globe through its branded boutiques, which can be found in all large and fancy shopping malls. Meaning and history The visual identity of the cosmetics brand from France is very simple and delicate, yet it has a strong personality, which makes it memorable and recognizable. The main theme of the Yves Rocher logo is the connection to nature and earth, and it…

Asics Logo Design: History, Variants and Meanings
Asics Logo Design: History, Variants and Meanings

Asics Logo PNG Asics is a Japanese brand of sports footwear, which was established in 1949 by Kihachiro Onitsuka. Today the brand is one of the world’s leaders in the sportswear fashion market and is highly popular in many countries across the globe. Meaning and history ASICS is a brand built around the philosophy of “A sound mind in a healthy body”, and everything in its indenting, starting with the name, and finishing with its emblem, is a symbol of balance, wellbeing, and harmony. The iconic emblem, designed by Herb Lubalin in 1977, was aimed to represent not only a…

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News

Aircraft maker Bombardier revamps its logo to designate new business paradigm
Aircraft maker Bombardier revamps its logo to designate new business paradigm

Founded in 1942, Bombardier is a Canadian business jet manufacturer. While commercial aircraft are currently the main products of the firm, represented by the Global and Challenger model lines, the company was also involved in the manufacturing of rail equipment and recreational products like snowmobiles and watercraft. As part of a business transformation, Bombardier recently adopted a new logo to visually highlight its aircraft direction and contribution to global aviation. In the 2010s, Bombardier experienced some financial problems which forced the company to sell some of its regional divisions, and in late 2020, the manufacturer also sold its rail subsidiary….

Swiss tourism brand unveils new design
Swiss tourism brand unveils new design

Switzerland has revamped its tourism brand, replacing the logo known as Goldblume (“golden flower”) with a new emblem featuring the Swiss Cross and the English name of the country. Since 1995, Switzerland’s tourism sector has been overseen by Switzerland Tourism (ST), a national organization. Thirty years ago, ST adopted the Goldblume as its inaugural logo, designed by Swiss designer Hermann Strittmatter from the GGK agency. The emblem depicted a three-dimensional image of a shimmering nine-petal flower (resembling an edelweiss, the country’s floral symbol) with the Swiss flag at its core. This rebranding initiative is part of a broader transformation of…

The world’s oldest animal welfare charity refreshes its identity
The world’s oldest animal welfare charity refreshes its identity

Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in the world. It primarily operates in England and Wales, and also collaborates with many international animal welfare institutions. As it approaches its 200th anniversary, RSPCA has refreshed its visual identity, which is also intended to raise awareness of its work in rescuing and rehabilitating animals. With the mission to improve life, laws, and attitudes, the organization enlisted the help of design agencies Jones Knowles Ritchie and AMV BBDO to create a new look and launch a compelling promotional campaign. RSPCA’s…

Beyond Aesthetics: The Strategic Role of Branding in Logo Design
Beyond Aesthetics: The Strategic Role of Branding in Logo Design

In recent years, the integration of aesthetics into various aspects of our daily activities has been evident through capturing moments with a visually pleasing aesthetic, such as when a foodie pauses to take the perfect photo before eating or makes everyone at the table pause to take the perfect shot. Or a player who loves to play best free slots in Australia stops the game to capture the beauty of the gambling moment. The desire to create aesthetically pleasing designs, such as an aesthetic designer who draws inspiration from various sources, including nature, bustling city streets, vintage posters, colour combinations,…

PAC NYC: Simplicity and refinement
PAC NYC: Simplicity and refinement

Officially opened in 2023, the Perelman Performing Arts Center, known under the brand PAC NYC, is an arts venue located at the northeast corner of the World Trade Center site in Manhattan, New York City. The cube-formed building of the Center houses three theaters that feature an automated system of seats and walls and can accommodate over 9,000 people. Developing its own image, this artistic space recently presented a comprehensive visual identity created in cooperation with the Brooklyn, NY-based design studio Porto Rocha. According to the studio, the visual symbol for PAC NYC was inspired by the very architecture of…

New identity for Luxembourgian football. Modern or vintage?
New identity for Luxembourgian football. Modern or vintage?

The Luxembourg Football Federation (Fédération Luxembourgeoise de Football – FLF) has unveiled its new logo and emblems for the national teams. According to a press release from FLF, this revamp of visual identities marks a significant step in the country’s football development. The updated look presents a more sophisticated aesthetic compared to the previous version. During the reveal of the new design, FLF President, Paul Philipp, emphasized that the rebranding signifies a fresh beginning for the football community, aiming to pave the way for the next era. The redesign illustrates FLF’s dedication to redefine its essence. The federation’s logo and…

Happy Socks: Small pleasure for your feet
Happy Socks: Small pleasure for your feet

There’s nothing better than starting your day with bright, stylish socks. Happy Socks, a Swedish brand, simplifies and makes this small pleasure accessible. Originating in 2008, the company was founded by two enthusiastic friends: a graphic designer and an advertising specialist. Happy Socks has expanded its global market reach, with outlets in more than 90 countries. Recently, the brand revamped its appearance, deeming its previous visual identity outdated, unsuitable for digital demands, and disconnected from the textile sector. While the old Happy Socks logo, using the Sign Painter Casual typeface from House Industries, had a certain charm with its irregular…

New York Jets restore jet to team logo in nostalgic rebrand
New York Jets restore jet to team logo in nostalgic rebrand

NFL’s New York Jets have updated their visual identity, including a new logo and uniforms. In fact, new look is a reminiscence of the insignia the team had in the 1980’s. While some elements of the Jets’ identity were revived, following requests from fans, this iteration was named the Legacy Collection. Refreshing their look, the New York Jets seemingly want to recall those glorious times known as the New York Sack Exchange era, when a playing strategy featuring a special defensive line allowed the team to hold top positions in the NFL and even reach the final of the AFC…

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Symbols meaning

Leo Zodiac Sign: Unveiling the Dates and Meaning
Leo Zodiac Sign: Unveiling the Dates and Meaning

Leo Zodiac Sign PNG Dates: July 23 – August 22 Element: Fire Planet: Sun Quality: Determined, Vain Color: Gold Gem: Carnelian Flower: Sunflower Compatibility: Aries, Gemini, Libra Leo, as a sign of the zodiac, is inherent in enthusiastic activity and the desire for success, and popularity. Fire gives him strength, saturates, and pushes them to accomplish. Although Leo is subject to the influence of emotions, this does not prevent them from achieving their goals. Ambition, self-control, and vanity – are the main characteristics of this zodiac sign. General characteristic of the sign of Leo Strengths: all his life strives to…

Celtic Spiral Meaning
Celtic Spiral Meaning

Celtic Spiral Symbol PNG The ancient Celts, a group of tribes spread across Europe, were known for their rich and enigmatic culture, particularly visible in their art and symbols. These symbols, deeply entrenched in the Celtic culture, were not mere decorations but carried profound meanings and served various purposes. While many Celtic symbols like the Dara Knot, symbolizing strength and destiny, and the Celtic Tree of Life, representing balance and harmony, are widely recognized, they represent only a fraction of the Celtic symbolic universe. These motifs are distinguished by their intricate designs and profound symbolism, which continue to captivate and…

Copyright Symbol Guide: How to Properly Utilize It
Copyright Symbol Guide: How to Properly Utilize It

© symbol The © symbol is the first letter of the word copyright in English. The symbol was first officially introduced into the legal field by the Universal Copyright Convention (Geneva Convention) in 1952 and was originally intended to allow authors to protect their creativity without complicated formalities. Nowadays the copyright symbol is widely used all over the world and allows to inform the consumers of the content that the work is protected by copyright. The copyright symbol can be put on any work, but most often it is put on the texts, photos, and drawings. To use it there…

Degree Symbol: Understanding Its Significance and Application
Degree Symbol: Understanding Its Significance and Application

Degree Symbol The degree symbol is a sign which is used to indicate a temperature (in various scales, including Celsius and Fahrenheit) or angle measurement. In both cases, the Degree Symbol is placed after the number, but when it is about the temperature, the Symbol is followed by one of the letters (C or F) to indicate the applicable scale. A degree can be defined as a set of temperature changes measured on a certain scale, for example, one degree Celsius is one-hundredth of the temperature change between the melting point of ice and the boiling point of water. There…

Japanese Yen Symbol
Japanese Yen Symbol

Japanese Yen Symbol Symbol of yen – is a traditional character or modern Latin-based grapheme (¥), used to briefly denote the Japanese yen. E Japanese Yen was officially recognized by the International Monetary Fund in 1953. This is when the parity of the Japanese yen was equated to 2.5 milligrams of gold, and this monetary unit received the status of internationally recognized (reserve) currency. At the same time, the yen had its international symbol – ¥ (the Latin letter Y with two crossed lines). Recently the same symbol began to be used to denote the Chinese yuan (sometimes it is…

Quaternary Celtic Knot Meaning
Quaternary Celtic Knot Meaning

Quaternary Celtic Knot Symbol PNG Celtic symbols, rooted deeply in the annals of European history, embody a rich tapestry of cultural and spiritual meanings that have captivated the imagination of many. These ancient emblems, originating from the Celtic tribes of early Europe, weave stories of nature, cosmos, and the human spirit into their intricate designs. While several symbols like the Claddagh ring and various Celtic knots are widely recognized, there is a vast array of lesser-known symbols, each with its unique narrative and significance. It’s crucial to explore these enigmatic symbols to fully appreciate the depth and breadth of Celtic…

Trademark Symbols TM, SM, ® and how to type them
Trademark Symbols TM, SM, ® and how to type them

Trademark Symbols First of all, let’s find out what is meant under the term “trademark”. The media often use the terms “trademarks” and “brands” as synonyms. But are these terms really equal? Trademarks (service marks) A trademark, registered through a trademark office like the USPTO (United States Patent and Trademark Office), is a sign that identifies the goods of a particular legal entity or individual entrepreneur, i.e., sets them apart from similar ones offered by competitors. They facilitate consumers’ choice of products and encourage entrepreneurs, often advised by trademark attorneys, to improve the quality of their goods and services. In…

Triquetra Meaning
Triquetra Meaning

Triquetra Symbol PNG Celtic symbols, intricately woven into the fabric of ancient Celtic culture, are much more than mere decorative motifs. They are profound representations of the beliefs, values, and philosophies of the Celts. Among these symbols, a few have gained significant attention due to their unique designs and the enigmatic meanings behind them. For instance, the Celtic Cross, with its distinctive ringed structure, represents the synthesis of earthly and celestial realms. Another example is the Claddagh ring, a symbol of love, loyalty, and friendship, often used in wedding bands and friendship tokens. These symbols, each carrying a story, are…

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