BBC slightly redesigns its logo for “tens of thousands of pounds”

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of the
In fact, this design has already been used on the corporation’s streaming service BBC Select launched in the US and Canada this February. However, the innovation went unnoticed then.

Although BBC’s representatives said that the costs of the redesign were not so significant as it is supposed to be, the refreshed logo with its minuscule changes was stigmatized as a waste of taxpayers money. It was also named a bad parody of the current emblem.

At the same time, some experts think that the redesigned logotype is an usual “iterative” solution, adding some consistence to the brand.