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In March 2019, Recently, NASA has unveiled a new logo for the Artemis program. It was presented by the agency’s chief administrator Jim Bridenstine at the SPACE & STEM conference. According to Mr. Bridenstine, Artemis is something that reflects Moon space missions even better than Apollo did. The logo represents a symbolic image of Artemis with abstract features formed by the shadows and highlights alongside with outlines of the Moon. The white circle that borders the image looks like a space helmet, while the curved lines remind a rocket trajectory. Partly, the new emblem was inspired by the Apollo program…

Green isn’t just a colour; it’s more. It stands for nature, growth, and wealth. In the world of brands and logos, green plays a big role. It shows everything from caring about the environment to making money. It reminds us of peaceful landscapes and does things to our minds. Companies use green when they want to show what they stand for. Green in Branding: What Does it Mean? Think about green logos. Brands like Tropicana come to mind. They make tasty fruit juices. The green in their logo isn’t just because. It’s done on purpose. It shows they care about…

As Zoom decided an update its visual identity, it faced a couple of issues. First, Zoom is not positioned as a brand but as a service in the video calling segment. In addition, end-users really think so. However, the platform argues that video conferencing is only a part of a wide range of its services. Accordingly, the company is seeking to position the platform as a versatile tool for facilitating cooperation and team working. Zoom has therefore presented an original version of its logo with six “O”’s. Actually, the main version of the emblem still has two “O”’s, renovated with…

Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows. In other words, it serves as a kind of translator between different application programming interfaces and helps improve worker productivity as it saves time, automating recurring tasks. To celebrate its 10th anniversary, the IT brand has updated its visual identity, which better expresses the functionality and utility of the technology. Although Zapier’s rebranding is not flashy and not too exciting, as the company’s creative director Michael Jeter says, the new design “serves as a base for the whole business and…

The CW Television Network is currently undergoing a complete image revision to coincide with the company’s 18th anniversary and transition to new ownership. With this step, the CW aims to alter its audience strategy and improve its position among American broadcasters. Compared to other TV companies such as NBC, ABC, or FOX, which emerged in the 20th century, the CW has a relatively short history. The broadcaster was launched in 2006 after the merger of The WB (Warner Bros.) and UPN (CBS). Through this deal, the entertainment giants intended to create a network that could compete with larger stations by…

Founded in 2007, Zoopla is one of Britain’s largest web-services providing users with the information on house sold prices, area trends and current real estate prices in the United Kingdom. Over 14 years, the company has created an extensive system of searching, price comparison and valuation estimates for residential properties. To refresh its image, hoping to show complicated processes in the real estate business, Zoopla has updated its visual identity. Zoopla’s new brand look was developed by a joint team of the company’s in-house design department and the Glasgow-based design studio Zag. According to Neil Cummings, Zag’s creative director, the…

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

Since 1938, the Stern Grove Festival has been regularly held at a beautiful park in the center of San Francisco. The festival’s organizing association offers admission-free performing arts events with the aim of providing an available musical experience for everyone. The artists who perform here represent a wide range of musical genres. Managed by the leaders of the new generation now, the Stern Grove Fest has adopted a more modern identity, aspiring to extend its influence at the international level. Carrying out a redesign, the brand wants to build on the image of the hippie culture, which is long associated…