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Launched in 1996 by Microsoft, Although the rebranding was carried out several weeks ago, there has been no official information from Expedia Group so far. The company apparently refreshed its logo right after publishing the Open World strategy in May. The press release said Expedia aspires to develop more sustainable ways for the tourism industry. The brand also stated that its strategy will focus on eco-friendliness, climate protection, and responsible use of natural resources. In this regard, the brand’s design was adapted to visually express all these goals. Compared to the 2021 redesign, the new iteration is a more serious…

Established in 2007, The goal of the rebranding carried out by Koto was to transform the platform so that it could be something more than just a source of information and become a community for real job interviews. To reach this goal, Koto was collaborating with graphic designer Josep Puy. Together they created a library of images, many of which are animated, intended to express Glassdoor’s basic principles. The new Glassdoor logo, according to Koto, focuses on the company’s “Real work talk” positioning. In other words, the company’s name is in the center of the conversation, which is illustrated by…

Last weekend, Elon Musk announced “Not sure what subtle clues gave it way, but I like the letter X”, Musk posted on Twitter (or X.com?), while Twitter’s CEO Linda Yaccarino shared a photo with a big “X” projected on the company building. The letter is already displayed on the website, instead of the bird. Musk also said the logo is not final, and it can be “polished” in the near future. Indeed, the presented X logo is quite generic, distinguished only by a double line in the left-to-right stroke. People on the web noticed that the “X” is identical to…

In recent times, Markel Group has especially stood out from the brands with strong global growth. Known for its versatile insurance offerings, this corporation is currently included in the Fortune 500 list. The large business group has evolved from a small bus factory founded in 1930 in Norfolk, Virginia. Now over 90 years later, Markel can boast a global presence. Besides being a holding company and a fund, it is primarily an insurance business with a staff of nearly 5,000, which underwrites everything – from cargo ships to wind farms and stadiums. Continuing its development, the brand has just started…

Unión Deportiva Las Palmas is coming back to The new look of UD Las Palmas, created by the local design agency More Amore Brands, is built around the wave symbol which derives from the original typography from the club’s crest and is also used as an architectural element in many buildings on the island. The wave also gave inspiration for a custom typeface for the club, named UDLASPALMAS. Designed by Aillatyped Studio, the font is distinguished by wavy strokes and special ligatures which give it a strong individuality. It plays a crucial role in the new identity, being a uniting…

Established in 2009, OVO Energy is a British company involved in energy trading. Over the first decade of its existence, the enterprise had demonstrated steadfast growth with some business acquisitions, especially compared to other smaller energy companies in the UK. However, the economic and political turbulences of the past few years have had a rather negative impact on the business. So, hoping to straighten things out, OVO Energy has carried out a rebranding, assisted by Wolff Olins. Creating a new look for OVO, the design studio tried to highlight the company’s relationships with its customers. In the original branding, it…

Ahead of its third season, the National Indoor Soccer League has unveiled its new logo, which makes the image of the competition more individual and celebrates its efforts to develop professional indoor soccer nationwide. Indeed, the new logo of NISL is the next step in its branding, compared to the league’s old emblem, which resembled the logos of the The presented logo demonstrates a totally different design and looks like a crest, which is more in accordance with the design traditions of soccer and other team sports. The shield is distinguished by a stylized, cornered shape and thick lines, featuring…

Last year, technology company Match Group replenished its dating app family, which includes Stir’s campaign, according to a press release, will include posters featuring real single parents. Such storytelling with playful slogans is going to encourage other single people with kids to find a match. The campaign emerges alongside the online service’s fresh branding, created by the New York-based studio The Working Assembly, which includes a new app design as well as a new logo distinguished by flexible and fluid graphics. Although the original Stir logo was executed in a rather kinky style, characterized by sharp angles and curved lines,…