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Two years ago, Germany’s Lufthansa launched the airline brand Eurowings Discover. Now, the company is going to change its name to Discover Airlines, gaining independence from its parent company, Eurowings. Undergoing a reorganization, the airline has received a new look that parallels Lufthansa’s brand identity. Discover Airlines is oriented toward private travel and positioned as “a quality leisure airline of the Lufthansa Group”. The company offers short-, medium-, and long-distance flights to popular vacation destinations. In long-distance travel, it competes with Condor, and both airlines operate based on Lufthansa Group’s feeder services. According to a Discover Airlines press release, the…

Three years ago, Germany was announced to host the 2024 UEFA European Football Championship. At a special presentation ceremony that took place at the Olympiastadion Berlin a few days ago, the Euro 2024 organizing committee introduced a logo and a slogan for the event as well as emblems for ten venues to host the matches. “United by football. Vereint im Herz Europas (United in the heart of Europe)” is the slogan to promote Euro 2024 that will be held in Germany in three years. According to a statement of the German Football Union, the Euro 2024 brand reflects the diverse…

Established in 1993 as a subsidiary of Scandinavian Airlines, Norwegian Air Shuttle is one of the leading low-cost airlines in Europe. Headquartered in Fornebu, Norway, the company offers high-frequency flights across Northern Europe as well as to the United Kingdom, Mediterranean and the Canary Islands. To meet all the relevant requirements of business communication and brand positioning, the airline has rebranded as Norwegian, updating its visual identity for the first time in 20 years. The rebranding, carried out by the Oslo-based agency Try Design, is connected with the restructuring of the company after several troublesome years hobbled by a large…

In a world where digital platforms battle fiercely for attention, the branding of a cryptocurrency exchange is not just about good looks. It’s a subtle dance of psychology, trust and market presence. Let’s dive into how the visual identity of these digital marketplaces plays a crucial role in their success, and yes, this includes keeping an eye on the updated Bitcoin price. Exploring the visual evolution of cryptocurrency exchanges From their nascent days, cryptocurrency exchanges have undergone a significant transformation. Initially, the focus was purely on functionality, often at the expense of user interface (UI) and experience (UX) design. Early platforms…

Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors. Established in 2004, New York-based company managed not…

Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special flag commission on December 19th, 2023, and publicly presented on the first day of the new year. Given the controversies surrounding Minnesota’s previous banner, including issues with the depiction of a Native American and excessive graphic elements, the new flag is truly something special. The redesign process in the Democrat-run state was also unique, taking only three and a half months. Over 2,500 drafts were submitted to a flag redesign competition. The final stage included six designs selected by the…

Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks, personal care, and household goods. The very name of the company means that the products here are offered at almost wholesome prices. Apart from this, Wholesome positions itself as an “eco-health brand”, betting on healthy nutrition, sustainable packaging, and responsible sourcing. Unveiling its new identity, recently created by the Sydney-based design studio Universal Favorite, the online store wants to demonstrate the innovative methods of its direct-to-customer offerings as well as the positive vibes from the variety of branded products it…

Warner Bros. Pictures is going to release its Tom & Jerry film. While the film’s premiere is scheduled on March 5th 2021, the studio has unveiled a logo presenting this new “movie” step in the life of the beloved cartoon characters. Next year, the cat and the mouse will be celebrating their 80th anniversary, and over the years, the Tom and Jerry Show has had different logos, but all of them was keeping basic recognizable elements. This time, the new logo, while showing off the cartoony opponents with their customary appearance, is a departure from the traditional Tom and Jerry…