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Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

In 2024, Paris will welcome the Olympic and Paralympic Games. Ahead of this event, the Games organizing committee has recently presented a new medal logo. It has to replace the old emblem launched in 2016, when the French capital was still aspiring to the Games. The presentation attended by some French athletes took place in the Grand Rex Theatre on Oct 21st. Some elements of the new logo’s design are carried out in the Art Deco style that was at the peak of popularity in 1924 – the year when Paris was hosting the Games of the VIII Olympiad. The…

The renowned Italian luxury car brand Lamborghini has updated its logo for the first time in 20 years. Following the current trend among automakers, the new emblem now showcases a flatter and more minimalist design. The new Lamborghini logo still has a form of a shield, and the general design has remained the same: the brand’s name is still displayed on the top, slightly adjusted for the new version, positioned over the iconic bull in a ready-to-attack posture. However, the change can be seen at first sight, as the shield’s bordering got thinner, and the bull is executed in a…

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new logo. This is the first version, in which the software giant made a real break from the traditional blue “e” icon, that presented IE for over than 20 years period. The company unveiled the new logo for the browser and its icon at the East egg hunt. Employees of the software producer offered users to solve some cryptic clues to a number of puzzles, and after completing the final task they could see the revamped logo as the prize.  …

Rich functionality and regular updating made Firefox the second web-browser after Google Chrome in the ranking of popularity. Recently, Mozilla has released the 70th version of the application. Now, the updated Firefox featuring such new functions as Blocking cryptomining and Enhanced Track Protection comes with a renewed logotype. While most companies tend to hide their plans about a new identity, Mozilla chose to be totally transparent. The company shared the ideas it was creating in cooperation with three independent design teams allowing the user community take part in the process. According to Tim Murray, Mozilla’s artistic director, Firefox is more…

To mark its 150th anniversary, Australian football club Port Adelaide has introduced a new logotype. It will appear on PA’s AFL and SAFL team uniforms in the 2020 season. The club’s new insignia features the interlacing “P” and “A”, 1870, the foundation year and a black-and-white chevron as a sign of the guernseys worn in both leagues. The logo was presented at the Pirate Life brewery, where over 2000 PA’s fans gathered. According to David Koch, the club’s chairman, it is a result of Port Adelaide’s collaboration with a lot of people including focus groups, design agencies as well as…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

Disney+ has officially presented its new logo, different from what the service’s subscribers are accustomed to seeing. The branded blue color has been changed to a greenish hue reminding the colors of Hulu, a service which will soon be integrated into Disney+. Judging on users comments online, the remake appeared to be a controversial thing. Some see it as a pointless simplification, while others appreciate the uniqueness of the design, compared to other streaming services. And there are also those who ask if the color is really changed or they just didn’t pay attention to it. Actually, the new version…