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Identity updating is a common step taken by local authorities to attract more visitors to their cities or towns. Following this strategy, the Dalian Culture and Tourism department has recently unveiled a new logo for the city, hoping it will assist in development of the local economy. The refreshing of the visual brand of Dalian, wouldn’t have drawn much attention if the city’s new welcoming emblem weren’t so similar to Disney’s logo. Indeed, if you take a look at the Dalian logo, you can easily see that the “D” and the “i” with a swoop over it are quite identical…

The iconic soft drink brand Pepsi’s previous logo was a matter of debate, dramatically changing the visual identity of the brand. Its red, white, and blue segments were rearranged, abandoning the customary top-bottom layout, while the Pepsi wordmark was designed in a stylized lowercase font, placed outside the tricolor symbol. The company stayed, of course, successful with that emblem too, but the design caused some confusing effects which were not so favorable to the brand. With the wordmark moved aside, the logo somewhat lost its appeal, and the new font was too thin, compared to Pepsi’s classic identity. Plus, the…

Founded in 1901 as the Cleveland Blues, the As the franchise announced last Friday, MLB’s team will be renamed to the Cleveland Guardians after the 2021 season has ended. The rebranding has entirely been foreseeable. While the team replaced its primary logo, depicting the comic-style Chief Wahoo, to the big “C” in 2013, it continued using the emblem as one of their alternate insignias. Both the Chief Wahoo emblem and the Indians name have been subjects of criticism from different quarters for many years. In particular, many people from Native American communities consider them racist and offensive. Back in early…

In the vast and dynamic world of football, where passion meets creativity, the club’s logo is a powerful symbol that speaks to the identity, history and spirit of each team. These symbols are more than just design; They are a visual symbol of the city’s values, ethos and aspirations. From iconic logos steeped in tradition to contemporary marvels of design, the football venue offers a range of iconic brands that captivate fans worldwide, with some of them standing out for their timeless beauty and boasting a new idea or bold aesthetic. Let’s explore the most fashionable team logos in football….

Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish kosher products. What began as a small Jewish bakery in Cincinnati, Ohio, has grown into the leading distributor of kosher food in the United States. The company owes its success to the automated process of making matzo, which was invented by its founder, Dov Behr Manischewitz. As the Jewish community nears the Pesach celebration, where bread holds significance, the brand has introduced a new identity to reaffirm its festive and timeless spirit. Despite the brand’s previous recognition among loyal customers,…

Picture a casino: the flashing lights, the whirl of the roulette wheel, the swish of cards being dealt. Now, try picturing it without a logo. It’s hard, right? Logos are the visual shorthand for any casino. They’re not just decoration – a great casino logo builds excitement and trust and gives a glimpse of the experience you’re offering players. With online casinos exploding in popularity, logo design has never been more important. You need something that pops on a tiny phone screen while still looking sharp on billboards and merchandise. Let’s break down what makes an iconic casino logo and…

According to the company’s press-release, the updated logo with its minimalistic design reminds of the seamless evolution of the brand, while paying homage to its rich history. Copying Burger King’s vintage logotype in general, the new emblem, nevertheless, is distinguished with more intense colors, a bit reshaped bun halves and a new custom typeface called “Flame” whose design is intended to reflect the chain’s “bold, rounded and yummy” food. As Burger King’s chief creative officer Rafael Abreu said, the chain decided to get back to the vintage design as it is the best visual reflection of Burger King, being a…

Honda has announced that its new models will feature a redesigned “H” logo. This innovation is set to debut in 2026 when the Japanese automaker releases the next generation of 100% electric vehicles. Many car brands are opting for new visual identities, and Honda’s new design is particularly intriguing as it incorporates elements from the company’s original 1961 logo. The trend of incorporating old features into new logos has been observed in recent times, with brands like Pepsi, Blueberry, and Barbie following suit. With the revamped Honda emblem, the brand has eliminated the border that once framed the “H” and…