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Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual identity. The “Place Brand” was created to increase the attractivity of Canada’s seventh largest city. Launching a new brand, the economic development department of the metropolis with a population of 700,000 is aiming to promote the tourism sector and make the city “more attractive for investors and talents”, according to an official statement. Based on market research and a survey among local residents, companies, and other stakeholders, a proper brand concept was developed, named “Winnipeg: Made from what’s real”. Explaining…

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…

Formerly named Royal Pavilion & Museums, Brighton & Hove Museums is a governing body for six historic and artistic sites located in Southern England. Changing its name, this part of the Brighton & Hove Council has adopted a new visual identity focusing on the ampersand as a symbol of unity and inclusiveness. Actually, the Brighton & Hove Museums branding project started from the update of the organization’s website. Baxter & Bailey, a local design studio that was commissioned for it, proposed to completely renovate the look of BHM with proper architecture and visual guidelines. As Brighton & Hove is the…

Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change. Why do Companies Change Their Logo? A The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality. The New Logo The new logo is a wordmark with…

As Qatar prepares to host the first FIFA World Cup in the Middle East and Arab world, the 2022 FIFA World Cup countdown is on, and excitement is building across the country. The tournament will be hosted by five cities and eight stadiums across Qatar, with the final at the Lusail Stadium in Doha. The opening game between Qatar and Ecuador will take place on November 20. The event has already generated huge interest across the region, with more than a million tickets sold within hours of going on sale. Moreover, online fans around the globe are actively seeking platforms…

Founded in 1999, Nutiva is a food brand that pioneered the technology for producing organic plant-based foods, including baking oils, nut spreads and butters, and nutrition categories. Advocating healthy natural foods, the company, headquartered in Richmond, California, supports organic farming communities, regenerative agriculture, and programs for stopping global warming. To articulate the “green” agenda more clearly, Nutiva has rolled out a new visual identity forged by the New York-based design studio Sterling Brands. For Nutiva’s new look, the studio took inspiration from the colors of nature and the energy of the sun. Prevailed by green and blue shades, the brand’s…

The online shop myToys, owned by Europe’s largest mail-order company Otto, has received a new visual identity, aiming to strengthen its position on the market and mark its transition from an online company scheme to a marketplace paradigm. Selling toys and other children’s goods, the brand was founded in 1999, and the current rebranding is the second facelifting in the company’s history. According to an official press release, the goal of the identity revision was to create a new valuable design that would keep myToys’ essentials. The development process was carried out, considering the results of the surveys among focus…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…