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Celebrating its 40th anniversary, the Black Entertainment Television (BET) targeting African American audience  has rolled out its new visual identity that marks a new stage in the history of the channel. The new BET branding, including a logo, was presented at the 2021 BET Awards ceremony. According to the network, it is a key move for its image, paying tribute to its 40-year journey and heritage of the Black excellence. Through the years, the BET abbreviation and a star have been customary elements of the channel’s logos designed primarily in a black-and-white gamma. While the previous emblem represented a straight…

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its new corporate structure. Some products and delivering services of the company, including NZ Post, CourierPost and Pace, have been united into a single division under the brand NZ Post. Until recently, the post services, included in the New Zealand Post’s service package, have been offered under different brands as a result of acquisitions and launches of some businesses. According to the company, it has long aimed to unify and simplify the look of its services. The enterprise’s logo, presented as…

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of the In fact, this design has already been used on the corporation’s streaming service BBC Select launched in the US and Canada this February. However, the innovation went unnoticed then. Although BBC’s representatives said that the costs of the redesign were not so significant as it is supposed to be, the refreshed logo with its minuscule changes was stigmatized as a waste of taxpayers money. It was also named a bad parody of the current emblem. At the same time,…

The fashion brand Marc O’Polo was founded 1967 in Stockholm by Swedes Rolf Lind, Göte Huss and US citizen Jerry O’Sheets. For its apparel collections, the label have always preferred natural materials. Since the transfer of its head office to Stephankirchen, Germany, in 1997, Marc O’Polo began an intensive expansion to international markets. While going to celebrate its 55th anniversary next year, the company has revised its logo, colors, typography and marking. The goal of the rebranding is to make the brand more attractive for the customers. Marc O’Polo’s renovated look was developed by the Munich-based design agency Wiegand von…

NBA is celebrating its 75th anniversary next season. And it was to be expected that the association would present a special logo to commemorate this date. However, the anniversary emblem, that was unveiled a few days ago, appeared to be a disappointment for some fans as it is based on the current For the new logo, the iconic Jerry West silhouette, against a blue-and-red background and a basketball pattern with the number “75”, was placed into a diamond shape. Some people suggest that the diamond form may probably be inspired by the term “Diamond wedding” that is celebrated after 75…

Extended with two more clubs from South Africa to 16 teams, the Pro14 rugby league has changed its name to United Rugby Championship. Apart from the South African teams, the competition includes teams from Scotland, Ireland, Wales and Italy. Preparing to start the next season under the new name in September, URC has also unveiled a new visual identity. The league’s new look was developed by Thisaway, a branding agency from Bath, Somerset. The URC branding project, entitled “A different league”, was inspired by the fact that the transformed competition brings together teams from different cultures. In their work, the…

  The Fuchsia OS has a special place in the range of the Google products. Many people hardly ever heard about this operating system due to the status of the project. And certainly, Fuchsia’s logo is not so recognizable as, for instance, the logos of Android or Chrome which were developed by Google too. Discovered on GitHub five years ago, the open-source OS still seems to be in the process of enhancement. And its current emblem, while representing a whimsical lopsided figure colored in fuchsia, accordingly to the operating system’s name, doesn’t have a clear meaning directly connected with Fuchsia…

Cyprus, the third largest island of the Mediterranean, has got a new visual identity for the touristic brand. While presenting a new touristic web-site, the officials from the Cyprian State Department of Tourism said that Cyprus can show more than just the sun and sea. Since now, the island’s communications with the world will be built in a different way, more openly, deliberately and thoroughly. According to the deputy of the Minister of Tourism of Cyprus Savvas Perdios, the era when the sun and sea have been the identity of Cyprus’ touristic brand, comes to an end. Instead, Cyprus will…