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The iconic Warner Bros. shield is changing again. This time, the redesign anticipates the revision for the whole WB brand family. The new version of the While the previous design was developed by Pentagram just three years ago, the current rebranding has been carried out by the design agency Chermayeff & Geismar & Haviv. The logo update won’t seem so surprising though if we remember that the movie giant is celebrating its centenary this year. Back in 2019, the total debt of AT&T, Warner Media’s owner, was enormous. The company was revising its business portfolio, with the emerging HBO and…

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over the past few weeks, ChatGPT, a neuronal network developed by OpenAI, has been in the spotlight due to its ability to create texts and chat like a real person. However, when it comes to the practical application of artificial intelligence, the technology can be used, for example, in linguistics to automatize research processes dealing with a large amount of data. And it’s the challenge that is going to be met by Cohere, a Canadian company providing natural language processing (NLP)…

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business and make the goals clearer. And the recent rebranding of Freeform, a Disney-owned cable channel, is a good example of this idea. Formerly owned by “They haven’t come of age yet, and are in a state of constant becoming, so they need shows which will help them expand the world, but not escape from it”, Collins says. So the uniqueness of the brand is in the attractiveness to its audience, embodied in productions with profound stories giving people different points…

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

Changing its visual identity, the Argentinian fintech company Ualá has unveiled a new logo demonstrating a remarkable refinement in design that may be considered a good example of a modern rebranding. The visual refreshment is part of an encompassing repositioning that aims to make a leap, expanding in the region with over 25 million clients during the next five years. Launched by Argentinian entrepreneur Pierpaolo Barbieri in 2017, Ualá offers a mobile app for managing The base element which was highlighted in the redesign is the Ualá symbol. Reminding the infinity sign, it is intended to reflect the diversity of…

The announced redesign is the most dramatic renovation in Nokia’s history. The brand’s logo representing an all-caps wordmark has been used unchanged since 1978. As the MWC 2023, held in Barcelona, is the first event’s edition after the coronavirus break, the company has chosen it to present its new face. Backed by the new corporate strategy, the brand identity has to reflect what the Nokia brand is now – “a B2B technology leader pioneering the future where networks meet cloud”. Expressing the present day’s image of Nokia, as the company’s press release says, the visual identity also conveys the renewed…

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand and announce some plans in the new political cycle. Its main goal is to present Brazil as a multinational and multicultural country made up of different forms, ecosystems, rhythms, and colors. A country with clear prospects, which aspires to confirm its commitment to stable development. In this new stage, the Brazil brand is abandoning “nationalism” in terms of visual identity, which has been over the last four years under the rule of Jair Bolsonaro – a fact that may become…