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Founded in 2007, Zoopla is one of Britain’s largest web-services providing users with the information on house sold prices, area trends and current real estate prices in the United Kingdom. Over 14 years, the company has created an extensive system of searching, price comparison and valuation estimates for residential properties. To refresh its image, hoping to show complicated processes in the real estate business, Zoopla has updated its visual identity. Zoopla’s new brand look was developed by a joint team of the company’s in-house design department and the Glasgow-based design studio Zag. According to Neil Cummings, Zag’s creative director, the…

Olivetti, founded in 1908, has changed its logo. With a new color scheme, the Italian manufacturer of computers, tablets, smartphones and other hi-tech products aims to emphasize the fact that “Olivetti” stands for the “Made in Italy” products. Olivetti crucially influenced the design in the 20th century, especially in industry and communications. As early as 1950s, the company’s design of typewriters and calculators, developed by Marcello Nizzoli, was so innovative that the Museum of Modern Art in New York held an exhibit entitled “Olivetti: Design in Industry”. Later, the products, created by Ettore Sottsass, such as the Valentine typewriter, formed…

Last December, the National Independent Soccer Association announced the league would be joined by a team from Rochester, NY, named Flower City Union. Getting ready to start playing in the 2022 season, the soccer team has recently presented their logo created by Christopher Payne. As the Rochester Rhinos, who played in the United Soccer League, indefinitely took a break in 2017, the city was left without a professional soccer team. So, several enthusiasts for the game, including the Rhinos’ former chief business officer, decided to resume soccer life in Rochester, founding the Flower City Union. The team draw their name…

Renault Group, that owns such car brands as Renault Group introduced its new logo as a part of the Annual general meeting. According to the company’s representatives, Renault is in the process of transformation, and with the new name and proper visual identity, the management is setting the goal to strengthen the group’s profile. As the automaker’s press-release says, mobility for addressing social issues is important now than ever before, and now the company’s power and dynamism depend on the strategy oriented to meet the contemporary challenges. Positioning itself as an international group, the company officially adopted the English name…

Last year’s winners of the MLS Cup and US Open Cup, the The crest of the Columbus SC features a big white letter “C”, symbolizing its original name and home city. Formed like a shield, it is distinguished with swallowtail bottom, referring to the flag of Ohio. The burgee logo is also accompanied by the letterings “Columbus” on top and “SC” between the lower ends. It retains the team’s traditional colors through the black background and yellow bordering. Apart from the main emblem, the Columbus SC also presented alternate symbols for the team including a checker flag formed like the…

The world’s oldest European football organization, the Football Association of England has launched a new brand reflecting its aspiration to unify all levels of the sport – from the managing bodies to the ordinary players. Named England Football, the new brand was visually designed by Matta, a design studio from London. Inspired by the Royal arms of England and the FA crest, the England Football logo depicts a lion, lioness and cub. According to Louis Swann, Matta’s creative director, this has to symbolize men’s teams, women’s teams and youth teams. The emblem’s red color, which is described as “striking red”,…

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan. Such rebrandings often aim to develop the club image, and we know that today, people play football off the field too, holding huge marketing stakes. However, crest changes are not executed just with a twist of the spanner – usually, this is a sign of an upcoming new era. And that is the case of the So, the Angers’ updated logo shows a new turn in the club’s journey led by Said Chabane now. If fans are afraid to see…

Founded in 1948, Mind is a mental health charity operating in England and Wales. It gives support for people with mental disorders, offering information and advice, and also lobbies governmental and municipal institutions on mental health issues. Recently, the organization has refreshed its visual identity to show more clearly its focusing on social changes. To overhaul its branding, Mind hired DesignStudio that updated the charity’s scribble logo and developed some other brand features, basing on Mind’s traditional imagery. The studio has worked on this project for more than a year, starting even before the first lockdown had been declared in…