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Almost a year ago, Fiat Chrysler Automobiles and French carmaker Groupe PSA signed a $50 billion deal launching a joint company called Stellantis. While the merger is expected to be completed in the spring of 2021, the management of this business project has unveiled a logo for the new brand. Actually, Stellantis had an emblem earlier, and the new iteration is a final touch on its visual identity before the company is completely formed. Based on the previous variant, the new logo represents a stylized wordmark distinguished with an “A” without a bar as well as “S”’s with peculiar curves….

Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital media, with a soft and distinctive approach. In the conditions where expectations for brand strategy are higher, a redesign can be a really serious task. This can be seen in the case of Landor and the fresh brand of the design agency, which was previously known as Landor & Fitch. Established in 1941 by the famous designer Walter Landor, the agency is now a landmark in the world of branding. An iconic thing for the agency itself has been the…

Established in 1951, Liberty Travel is a travel and cruise company that, from its beginning, pioneered in offering transportation, hotel accommodation and other services for a single price. The company’s service and pricing innovations made traveling more affordable not only for the wealthy, but also for ordinary people. While going to celebrate its 70th anniversary next year, the agency has unveiled a new logo paying tribute to its heritage. Although Liberty Travel is now headquartered in Montvale, New Jersey, it started from an office in New York’s Time Square. These are its roots and connection with New York the company…

In today’s digital era, where businesses constantly strive to fortify their brand presence and captivate audiences, the pursuit of innovative tools is unending. One such revolutionary tool gaining considerable traction is the CapCut creative suite. While widely recognized for its video editing prowess, CapCut’s expansive array of features extends beyond this domain, encompassing capabilities ideal for augmenting brand imagery and marketing collateral across diverse industries. This article delves into the multifaceted applications of CapCut, including its powerful speech to text functionalities, across various sectors. It explores the profound benefits this versatile toolkit offers to businesses aiming to elevate their brand…

In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by bringing people together in a rather simple way. However, these channels for establishing acquaintances sometimes seem to lag behind the times in terms of gender and sexuality topics. Since 2014, people who seek positive sexual experiences can apply to Feeld to reward their curiosity. Through their geolocation, they can contact other users who share their preferences, among about 20 sexual orientations and gender identities. Initially launched in the United Kingdom, the app is now available in more than 100 countries….

Started from a bet between two close friends in 2000, AO (formerly known as Appliance Online) has grown into the largest online household appliance retailer in the United Kingdom. In the 2010s, the company was strongly expanding its activity in Germany, the Netherlands and France. Seven years ago, it rebranded as ao.com and received a logo featuring its lowercase initials and a semicircle that made it look like a smiling face. Although its visual identity was quite recognizable, the company felt that it’s a bit dated, making the business lost amid its competitors. To carry out a “long overdue facelift”…

Founded in 2010, Mozoo, a digital agency, is entering a new era, launching a rebranding. The company’s fresh visual identity reflects its position as a big player in the digital segment. This strategic change falls during the period of significant growth for the agency, marked by new business customers and important acquisitions. Mozoo’s impressive portfolio, which includes over 60 brands, has been replenished with such names as Nivea, Heetch, Kiko, Ornikar, and Back Market. Fulfilling its mission to help brands build their solid individuality in a complicated technological environment, the agency illustrates their stories, implementing contemporary methods of creating brand…

Last week, the According to Eugene Melnyk, the franchise’s owner, while restoring the side-view depiction of the Roman legatus, the Senators are returning to their roots. This emphasizes that the team has strong heriage, and their goal is to build something new and bold on it and to start a new chapter in their history. The revived logo still features a couple of small details that distinguish it from the vintage Senators emblem. The legionary now has a gold cape instead of the red one that was in the original version – probably, the change was done to look more…