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On May 28, at the Annual general meeting, the French petrol company At the meeting, Patrique Pouyanné, the head of the company, whose term of office has been extended for three years, also presented TotalEnergies’ visual identity that has to illustrate the petrol giant’s transformation into a “multi-energy company”. The new logo represents stylized initials of the company’s new name. The TE emblem is distinguished with colorful and quite a simple design which seems drawn just with one finger. It is accompanied by the wordmark “TotalEnergies” introduced in March as an interim logo. For the official release, it received a…

Last month, The name and visual identity for the company were presented by Discovery’s CEO David Zaslav, who will also be the head of the emerging venture. Warner Bros. Discovery’s logo represents a 3D wordmark designed in gold which is associated with the iconic WB shield. It is complemented with the slogan “The stuff that dreams are made of”, a phrase taken from the 1941 href=”https://www.picpapa.com/discovery-logo”Warner Bros. movie “Maltese Falcon” – this is an additional respectful nod to the rich heritage of the studio, giving a hint what we should expect from the company. While the emblem’s design has already…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…

In November 2019, the Chicago Fire carried out the The big “C” in the center, the team’s another revived symbol, is now designed in a cornered style, but still keeps the iconic spike, while the six-pointed star is pretty similar to the stars in the Municipal Flag of Chicago, being an echo of the 1998 crest’s ring with six point. The colors of the cross, “C” and star are also a replication of the colors of the city’s banner. Overall, the Fire’s new crest can be called a distinctive and laudable move as the team return to their roots in…

In February, we could see an So, the mark says goodbye to the chrome-like emblem which was introduced in 2008. Instead, href=”https://www.picpapa.com/dacia-logo”Dacia will use a symbol made up of the abstractly stylized letters “D” and “C”. The geometric typography, purposely diminished, reflects Dacia’s essence and designates the most important things in the car industry, according to the company. The merging letters convey the feeling of movement due to their arrow-like shape. Earthy colors will prevail in Dacia’s visual identity. The green khaki is chosen as the main brand color. It is intended to emphasize the “street spirit” of the mark…

The National Gallery of Canada has presented its new visual branding that was developed with the involvement of the members of the Algonquin Anishinabeg Nation. The NGC new logo, designed in new corporate colors, is a part of the inclusive process launched accordingly to NGC’s strategic plan which was announced early this year. The revision of the gallery’s orientation and values reflects its aspiration for decolonization. To create its new visual identity NGC carried out numerous consultation with more than 300 persons including Algonquin elders as well as young indigenous artists. The NGC marketing vice-president Rosemary Thompson says: “We are…

Reducing the Europa League from 48 to 32 teams and launching the Europa Conference League from the 2021/22 season, Turquoise had experience working with the European football union earlier when the studio “built a good understanding of the requirements and needs”, as its creative officer Gareth Mapp says. Developing the UEFA leagues project, Turquoise tried to refresh the UEL branding with a new design which could tell that the league will show more competitiveness even with fewer teams now. With this, the Conference League’s logo should reflect the ideas of openness and inclusiveness. Both logos share a general design including…