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Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…

The Bangko Senrtal ng Pilipinas (Central Bank of the Philippines) has unveiled a new logo, replacing the old emblem introduced ten years ago. The management of BSP said the “brand refresh” is intended to make the institution more relevant to the people of the Philippines. BSP’s new seal represents a roundel featuring a golden eagle with spread wings, three stars above it and the inscription “Bangko Sentral ng Pilipinas” below. The eagle and stars — which are also depicted on the Philippines’ flag and coat of arms, and symbolize the three major island groups of the archipelago – are the…

Being one of the The starting point for the new look of Virgin Money was the company’s desire to tell it’s not just a part of Virgin, but maintains the basic values of the group and brings them into the financial sphere. Influenced, among other things, by VM’s merger with CYBG plc, the new identity includes a logo featuring a custom typeface, the red brand color and icons which will be used on the brand’s digital platforms. The distinctive feature in the Virgin Money logo is the “M” with a loop making, according to the studio, a balance of hard…

With a number of tournaments canceled due to the coronavirus pandemic, the Women’s Tennis Association has entered the off-season. The organization is using this time to change its look by rolling out a new logo and launching the WTA For The Game campaign. Presenting its new visual identity, WTA is returning to a player theme. Before the current oval emblem had been introduced in 2010, the organization’s logo represented a black silhouette of a female tennis player hitting a ball. The new WTA insignia, carried out in blue, showcases a player in a serving posture that, according to the association’s…

Three Asian countries – Japan, Indonesia and the Philippines – will host the 2023 FIBA Basketball World Cup. While we have three years before it, the world’s basketball association has already unveiled a logo for the event. The central element of the upcoming championship’s emblem is the Naismith Trophy, a traditional award of the FIBA Basketball World Cup. The trophy is depicted inside a sideways heart in whose curves we can make out the number 23 which refers to the year of the event. According to FIBA’s press-release, the heart was chosen to be a symbol of the passion for…

The fresh look started from the Opel GT X Experimental, a concept that was demonstrated two years ago and featured a new “Opel Blitz”, that has to mark the company’s upcoming cars, as well as the neon yellow in the roof side lines and wheels that was consequently taken as a brand color – this hue symbolizes electricity which will prevail as a car fuel in the new era. Later, the company presented the new Opel Mokka which was created in Opel’s brand-new style and distinguished with the Pure Panel new-gen cabin as well as the Vizor LED system. The…

Back in 2006, the While keeping its traditional colors, the Wildcatter orange and Raven black, the Houston Dynamo’s logo has changed its form from a shield to a hexagon, and according to John Walker, the club’s president, the six corners of the new insignia are a nod to the six original wards of Houston as well as the team’s inaugural season in 2006; plus, the hexagon stands for strength, stability and unity, as a Dynamo press-release says . The central feature of the crest is the interlacing “H” and “D” whose “channel” design is a reference to the city’s waterways,…