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In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

While announcing new desktop and monitor models for its Omen gaming line-up, HP has unveiled the brand’s new logo that should symbolize the developing of the company’s gaming direction. Omen derives from Voodoo, a luxury computer brand acquired by HP in 2006. Although the company gave a new name to the brand, it left the Voodoo logo unchanged then. Keeping the “tribal mask” diamond meant the continuity of the VoodooPC technology including water cooling and top Nvidia video cards. Later, HP refreshed Omen’s logo by putting the Voodoo mask in white into a red-to-white gradient square. But new times requires…

Established in 2009, Very is a British online retail brand focusing on household goods. Through its parent body, The Very Group, the enterprise traces its roots to Littlewoods, a once-famous retail and football betting company. According to recent research, Very is still seen as a brand oriented mostly toward a female audience. Not content with that, the brand decided to gain credibility among a wider group of consumers. And this new strategy is expressed by its fresh visual identity, created by design studio SomeOne. For the new identity, the design team reworked Very’s recognizable look, including the iconic pink square….

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

Located in the center of Arizona, the town of Fountain Hills is known for its impressive fountain. When constructed in 1970, this local attraction was considered the world’s tallest fountain, as it sprays water to a height of 560 feet. And it’s obvious that the structure has since become the immutable symbol of the town, being the central element of the Fountain Hills brand identity. While the town’s authority has recently carried out a rebranding, the famous fountain has received a fresh, more modern design in the new logo of Fountain Hills. As is often the case with local brand…

Acquired by Joseph Tsai in 2019, WNBA’s New York Liberty started new era in its history. For the 2020 season, the team have moved to the Barclays Center in Brooklyn, sharing the arena with the Brooklyn Nets that are owned by Tsai as well. Recently, Liberty’s renovations has been supplemented with a new logo. This is the first emblem update since the team’s inception in 1997. According to an official press release, the new logotype unites the past and the future as it symbolizes the heritage of the Liberty and New York City and, at the same time, reflects the…

Located in Utica, NY, Munson (formerly Munson-Williams-Proctor Arts Institute) is one of the oldest arts centers in the state, as it was established in 1919 by Mary Munson-Williams and Frederick and Thomas Proctors, based on their family art collections, which were partly initiated by entrepreneur Alfred Munson. Designed by the famous architect Philip Johnson, the museum building hosts a substantial permanent collection of internationally recognized works. Apart from it, Munson includes a Performing Arts division, providing a stage for solo singers and bands as well as artistic and educational activists. Rebranding itself with a shorter name now, the arts center…

After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set a course for a comprehensive transformation. Apart from the renovation of its medical services and management policy, the non-profit has overhauled its brand by dropping the word “Care” from its name and adopting a new logo. According to UNC Health’s spokesman Alan Wolf, the healthcare system is changing its identity for the first time since it was established in 1998. The organization’s new look was created by Monigle, a design studio from Denver that collaborated with many different entities including…