Blog

Massey Ferguson celebrates its 175th anniversary with new logo
Massey Ferguson celebrates its 175th anniversary with new logo

Originating from a Canadian factory, Massey Ferguson is the US largest agriculture machinery company. While the brand will celebrate its 175th anniversary, it has unveiled its new visual identity under the motto “Born to Farm”. According to the company’s global marketing vice president Francisco Murro, 2022 will be the year of the new global brand Massey Ferguson. The brand was established in 1847 in Newcastle, Ontario, Canada by Daniel Massey. In 1891, merged with a business owned by Alanson Harris, the company was officially named Massey Manufacturing company. Winning two gold medals at international expos, the firm distinguished itself by…

AS Saint-Etienne offers three logos to vote
AS Saint-Etienne offers three logos to vote

Looking for a new investor to strengthen things out, The club’s first variant features the blazon of the city of Saint-Etienne, special typography for the club’s name, and stripes following the curved edges of the logo. The “1933” drawn on a ribbon in the lower part is a distinguishing element of the second version. Highlighting the year when the club turned professional, adopting its current name, the logo puts an accent on ASSE’s history. The green and white straight stripes here are separated from the upper part of the emblem. Finally, logo 3 features a banner with the name of…

Mercedes-Benz celebrates 100th anniversary of its three-pointed star logo
Mercedes-Benz celebrates 100th anniversary of its three-pointed star logo

Exactly 100 years ago, in November 1921, Daimler Motoren Geselschaft, a predecessor of While DMG applied to the patent office in November 1921, the trademark was officially registered in August 1923, and the grooved radiator cap on the hood turned into a footstall for the Mercedes star. A bit later, the circled star appeared on other parts of light and commercial vehicles. Interestingly, the star itself, without the circle, had been known for a good decade at the moment, as DMG patented this sign in 1909. Formed after a merger between DMG and Benz & Cie., Daimler-Benz AG also merged…

A logo for the 2023 FIFA Women’s World Cup unveiled
A logo for the 2023 FIFA Women’s World Cup unveiled

FIFA has recently presented a logo and a slogan for the next Women’s World Cup that will take place in Australia and New Zealand in 2023. According to the football association, the logo and the whole brand identity symbolize not only the fact that the world’s best teams will be brought together in one place but also the spirit and values of the two host countries. In June 2020, FIFA announced that Australia and New Zealand would share the 2023 Women’s World Cup. The event will be the first women’s world football championship that will be held in the southern…

Kawasaki adopts River Mark as brand logo
Kawasaki adopts River Mark as brand logo

The Japanese motorcycle brand For many in Japan, Kawasaki is another word for a motorcycle. The brand is backed by Kawasaki Heavy Industries, Ltd. which has continuously been growing since its inception in 1878. The business group is also involved in shipbuilding, aerospace engineering, civil and industrial construction. A couple of weeks ago, the corporation announced that it would manage its motor branch through a separate company named Kawasaki Motors Ltd. The division is given more autonomy keeping in mind the special “business-to-customer” characteristics of the enterprise. . The River Mark was used in the key moments of the company’s…

Australia’s A-League introduces a uniting logo
Australia’s A-League introduces a uniting logo

The Against this backdrop, the leagues have received a new visual identity separating them from FFA. The A-League Men and A-League Women will be represented by an abstract A-symbol. Furthermore, the news from both leagues will appear in common accounts on Facebook, Instagram, and TikTok. According to APL, this move has to increase the awareness of woman’s football. As an A-League press release says, the presentation of the new brand is the last of the measures taken by the league’s new management. That includes the A-League Women’s expansion with three teams, a new club championship, a collective agreement on raising…

Unity: A three-track brand
Unity: A three-track brand

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…

Puerto Rico’s baseball league rolls out new logo honoring Roberto Clemente
Puerto Rico’s baseball league rolls out new logo honoring Roberto Clemente

La Liga de Beisbol Profesional Roberto Clemente (LBPRC) has unveiled its new logo. While refreshing the image of the league, the new insignia honors Roberto Clemente, a legendary baseball player who played in Puerto Rican teams as well as MLB’s The change of the emblem was initiated by the president of the LBPRC board of directors Jose Julio Feliciano, and unanimously approved by its members. As the league’s president Juan A. Flores Galarza said, the main goal of the logo is to pay tribute to Roberto Clemente and the number 21 — Clemente’s symbol – with which he became one…

More