
Originating from a Canadian factory, Massey Ferguson is the US largest agriculture machinery company. While the brand will celebrate its 175th anniversary, it has unveiled its new visual identity under the motto “Born to Farm”. According to the company’s global marketing vice president Francisco Murro, 2022 will be the year of the new global brand Massey Ferguson. The brand was established in 1847 in Newcastle, Ontario, Canada by Daniel Massey. In 1891, merged with a business owned by Alanson Harris, the company was officially named Massey Manufacturing company. Winning two gold medals at international expos, the firm distinguished itself by…