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Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its mascot. Finally instead of original “Boise Braves” it becomes the variant without the final “s” in order not to offend native inhabitants of America. Describing the new appearance of the logotype, one notices capital B framed by phrases in Greek pointing to basic educational values. Dan Hollar, District spokesman of the educational institution, reports that there was a kind of contest devoted to the logo modernization. The event was possible to participate for anyone connected with Boise High School. The…

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has got the name of a “permanent world’s fair”. Since the 1st of October 2019 visitors will be able to see new clean and crisp modern look of the Experience centre residence, the Odyssey pavilion. To make it possible the pavilion has been undergone redesign since the last year.   The opening ceremony is scheduled on the 1st of October, and before the event takes place, the last but no least preparations have been done. One of them is the recent…

For Benedictine this year will be marked by a special event, its 60th anniversary celebration, that will last till the end of the 2019-2020 school year. And the recently revealed new logo is closely connected with the significant date. The new design is expected to reflect the present status of the organization and at the same time emphasize its rich heritage. During the past years Benedictine staff have done their best to fulfill the mission of helping students with special needs achieve a higher level of personal self-sufficiency and success in learning, and their work hasn’t remained unnoticed and is…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

To mark its 150th anniversary, Australian football club Port Adelaide has introduced a new logotype. It will appear on PA’s AFL and SAFL team uniforms in the 2020 season. The club’s new insignia features the interlacing “P” and “A”, 1870, the foundation year and a black-and-white chevron as a sign of the guernseys worn in both leagues. The logo was presented at the Pirate Life brewery, where over 2000 PA’s fans gathered. According to David Koch, the club’s chairman, it is a result of Port Adelaide’s collaboration with a lot of people including focus groups, design agencies as well as…

On the 10th of October the logo for the upcoming Stadium Series was revealed by the NHL. The first game of the season is scheduled on the 15th of February 2020. This time the Colorado Avalanche, the host of the competition, will face off with the Los Angeles Kings at the Falcon Stadium. As the central element of the 2020 Stadium Series logo it’s chosen an image of the Cadet Chapel, located on the Air Force Academy campus. In the upper right corner there’s pictured a jet, flying over the Chapel, one more indication on the host of the forthcoming significant…

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

This year suggestion of the traditional mark renovation was also negatively met by fanbase. The most active of them signed a petition against the redesign of the original emblem, as they think the logo change budget could be spent more effectively on other university needs, for instance, facility upgrading, etc.   To make fans opinion more loyal the University explained in its August press release that they don’t change the logo but do updating of their “visual identity system,” which is the demand of time as the uni needs a mark more convenient for using in “digital forms.”   As…