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Established in 1786, Demel, a pastry shop and chocolaterie, is a renowned gourmet and cultural attraction in Vienna, Austria. During the 19th century, this place gained immense popularity among the Austrian aristocracy, including Empress Elisabeth (known as Empress Sisi), earning it the prestigious title of Purveyor to the Imperial and Royal Court – Kaiserliche und Königliche Hofzuckerbäcker. In an effort to enhance its digital presence, Demel recently launched an online store and introduced new takeout packaging, prompting the company to revamp its visual identity. Throughout its rich 200-year history, Demel has amassed numerous packaging designs and graphic applications, each representing…

Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a rather legendary background as it was founded in 1975 by George Lucas specifically to provide inimitable effects for his Star Wars. Besides this iconic film franchise, ILM’s track record includes such hit movies as Terminator 2: Judgment Day, Jurassic Park, Transformers, and Men in Black. As of today, the studio won 15 Oscars for Best Visual Effects. Nearing its 50 years in the industry, ILM has presented a new visual identity. The studio’s new branding was created by Hoodzpah, a…

Microsoft is modernizing While redesigning icons, the main challenge was to show new look and maintain familiarity for PC users, said Jon Friedman, corporate vice president of design and research at Microsoft. He noted, that the other task of the redesign was to maintain consistency, because today some of the old icons after decades since their last renovation look rather dated and inconsistent. According to J. Friedman, the team of designers also had to create an open design system flexible enough to span a range of contexts while still remaining true to Microsoft.   In the refined icons software maker…

The premium soft drink brand Since the brand was founded in 1945, the Minute Maid logo has gone through only five iterations. The goal of the current overhaul was to unify the design, giving the brand a common identity in more than 100 countries where it is present today. Different product names are planned to be unified as well, depending on the market. The Minute Maid logo has kept its general design, with a black background, dropping, however, the green top. Thus, the emblem looks flatter, featuring a more rounded typeface in the spirit of the original design of 1945….

Owned by Finland’s Amer Sports since 2005, sports equipment brand Salomon is currently launching a brand campaign under the motto “Tomorrow is yours”. The manufacturer especially wants to address younger customers, athletes and outdoor fans, and inspire them to do their best and join nature, as an official press release says. This is the first Salomon campaign featuring the company’s new logo which pays tribute to the history of the brand, while supplemented with modern motifs. The sports brand was founded in 1947 by François Salomon in Annecy, southern France. In the mid-1960s, Salomon came up with an innovative technology…

Established in 1694, the Bank of England is one of the world’s oldest financial organizations. Recently, the institution has revised its corporate identity as a part of the “Digital First” strategy. According to the bank’s representatives, the new design has become more inclusive and understandable, meeting the requirements for modern communications. The Bank of England is a central bank of the United Kingdom, and as such, is a central institution for the monetary policy and the monetary system in the financial sector. The most important task of BoE is to provide price stability for supporting the purchasing power of the…

In 2017, Reddit launched its mobile app, bringing a new brand positioning. Now, five years later, the company believes its users and the Internet at large have advanced considerably, so it’s time for the platform itself to do the same. And this is expressed in the new image of Snoo, the brand’s mascot, that has received a 3D design. The visual changes are intended to highlight the brand’s main distinctive feature: talks and discussions that take place on the platform. While emphasizing this aspect in a rather modern way, the new Reddit brand identity, according to the company, will hopefully…

Launched in 2014, Formula E is a motorsport championship for electric cars. Early this year, the competition announced that it would introduce new Gen3 cars for the 2022/23 season. These vehicles are expected to have a capacity of 350 kW (470 hp). The technical update will be accompanied by some other renovations like recharging pit stops and new tires from The Formula E new look is based on the “torque loop” representing the “excitement and energy” of the championship. The loop motif also supports new typography and the design for the news section of the brand. Formula E has kept…