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Microsoft Excel Logo PNG Microsoft Excel is a software, created by Microsoft as part no of the Microsoft Office package. The program is a spreadsheet, used for organizing data and numbers with the help of formulas. The software was developed in 1983 and today is available for both Windows and macOS operating systems. Meaning and history The Microsoft Excel visual identity was redesigned about 7 times during the software’s history. With every Microsoft Office pack modification, the program’s logo was changed. What is Microsoft Excel? Microsoft Excel is a Microsoft spreadsheet program that allows you to store, organize, and analyze…

The blue color is a symbol of confidence and reliability, which is why it is so often used for the logos of large companies related to finance and technology. Different shades, however, can add other meanings to this color. For example, light hues look fresh and modern, while dark blue is usually associated with professionalism and a traditional approach to business. Also, much depends on the complementary colors of the logo palette. After all, for example, with white, blue reinforces its values, while red or orange — inferior to them in strength, receding into the background. In our today’s review,…

Lee Iacocca, the great American auto industry manager, once said that by the beginning of the 21st century there would be only a few really big players in the global automotive market – corporations and alliances that would own the vast majority of car brands. He turned out to be absolutely right. It was at the turn of the century and a little later that the most active wave of mergers and closures of several companies began. Today’s car market is dotted with a variety of brands. But not everyone knows that the majority of car brands do not exist…

Many companies incorporate the use of color into their customer engagement strategy. Brand recognition is inextricably linked to the logo, but in the case of well-known companies, a person often only needs to see colors without outlines or names to recognize a familiar brand. It’s also worth remembering that color influences the decision to purchase a product. According to various studies when shopping, color influences the consumer’s decision by 60-80%. A company’s palette is not just a selection of colors. It is the recommended proportions in which they will be used. They form the saturation of the brand and convey…

China Construction Bank Corporation Logo PNG China Construction Bank Corporation is the name of one of the largest banks in China. Founded in 1954, by the middle of 2010th it became one of the most influential world institutions. Thus, in the 2015 Forbes Global 2000 ranking, it was ranked 2nd among the world’s two thousand largest public companies, including 3rd by assets, 4th by earnings, 20th by market capitalization, and 33rd by revenues. Meaning and history The bank was founded on October 1, 1954, under the name Peoples Construction Bank of China. It was under the Ministry of Finance of…

Paco Rabanne Logo PNG When the Paco Rabanne logo was updated in 2016, it went unnoticed by the majority of customers as the overall look and style of the emblem remained the same. And yet, when you compare the two versions side-by-side, you immediately perceive the stylish, sophisticated curves the wordmark has acquired as a result of the redesign. Meaning and history The history of the fashion house dates back to 1966 when young designer Paco Rabanne (real name Francisco Rabaneda y Cuervo). During this period, Paco Rabanne presented his collection on the Parisian runway, which caused a real sensation….

New Balance Logo PNG Simple, effective, iconic – the New Balance logo is an example of an emblem that helps to sell. It seems to be as timeless as the athletic footwear on which it is put. The logo has retained its basic structure and overall look for almost half a century. Meaning and history The history of the brand dates back to 1906. It was established under the name of the New Balance Arch Support Company. It became known for its flexible arch supports, which offered greater balance and comfort in the shoe. 1972 – 2006 Although the company…

Asics Logo PNG Asics is a Japanese brand of sports footwear, which was established in 1949 by Kihachiro Onitsuka. Today the brand is one of the world’s leaders in the sportswear fashion market and is highly popular in many countries across the globe. Meaning and history ASICS is a brand built around the philosophy of “A sound mind in a healthy body”, and everything in its indenting, starting with the name, and finishing with its emblem, is a symbol of balance, wellbeing, and harmony. The iconic emblem, designed by Herb Lubalin in 1977, was aimed to represent not only a…