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Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in the world. It primarily operates in England and Wales, and also collaborates with many international animal welfare institutions. As it approaches its 200th anniversary, RSPCA has refreshed its visual identity, which is also intended to raise awareness of its work in rescuing and rehabilitating animals. With the mission to improve life, laws, and attitudes, the organization enlisted the help of design agencies Jones Knowles Ritchie and AMV BBDO to create a new look and launch a compelling promotional campaign. RSPCA’s…

Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United States, with a staff of 80,000. Known as Penneys in Ireland, the company offers diverse fashion lines of men’s, women’s, and children’s clothing and footwear. A flexible discount system makes the brand rather popular among general consumers. As part of a new business strategy, Primark has updated its visual identity, including a logo, a color palette, typography, as well as a new design element named The Portal. The rebranding was carried out by the London, UK-based design studio VCCP, which…

Today we are going to talk to you about the most popular messenger (or is it a social network?) among all teenagers in the world – Snapchat. Adults do not take the service seriously, but young people just adore it. Is it because the main feature of the application – instantly disappearing photos, because not everyone wants their friends to keep their sent graphic messages; or because of the huge number of graphic effects for photo and video messages? Or maybe it’s the large number of emoji, which in Snapchat are used not only for their direct purpose. It is…

New Balance Logo PNG Simple, effective, iconic – the New Balance logo is an example of an emblem that helps to sell. It seems to be as timeless as the athletic footwear on which it is put. The logo has retained its basic structure and overall look for almost half a century. Meaning and history The history of the brand dates back to 1906. It was established under the name of the New Balance Arch Support Company. It became known for its flexible arch supports, which offered greater balance and comfort in the shoe. 1972 – 2006 Although the company…

Lee Iacocca, the great American auto industry manager, once said that by the beginning of the 21st century there would be only a few really big players in the global automotive market – corporations and alliances that would own the vast majority of car brands. He turned out to be absolutely right. It was at the turn of the century and a little later that the most active wave of mergers and closures of several companies began. Today’s car market is dotted with a variety of brands. But not everyone knows that the majority of car brands do not exist…

Established in 1872 in Neenah, Wisconsin, Kimberly-Clark, a company behind such popular personal care brands as Kotex, Kleenex, and Huggies, has updated its visual identity. This is the company to which we owe familiar products like toilet paper, baby diapers, paper towels, and other hygiene items. All these products were once invented to meet the needs of a developing society. Today, Kimberly-Clark’s engineers develop new technology that will help reduce the prices of supplies and facilitate waste recycling. Now headquartered in Irving, Texas, the company enjoys an average annual revenue of $18 billion, with a staff of more than 40,000….

The main accessory of any woman’s closet has long been a bag, so to its choice, ladies approach especially carefully. The ideal bag should correspond to the current fashion trends, be of good quality, and have adequate capacity, of course, if we are not talking about evening options. Speaking of handbag sizes, there is now such a distinction between large and small bags. Both sizes remain in trend. Here you can choose based on your individual needs and desires. But hypertrophied small bags are finally out of fashion. Apparently, changing bags from season to season is not necessary, as today’s…

The British luxury house Initiated in September 2022, the creation process of the new look for the company this time is led by Daniel Lee. Burberry’s visual identity will again include classic lines and a serif font, adapted, however, to the digital environment, as well as elegant and modern features, more stylized and in a larger size. Another thing to specially mention is the color. Now, the Burberry logo is executed in deep blue, against the background of ivory white, which will also be featured in the black-and-white version. The return of the Equestrian Knight is one of the most…