
Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process of redevelopment. Besides rebuilding existing exhibition spaces, the venue is planned to be expanded with a 1,500 seat theater, a music hall, which will be able to accommodate 4,000 spectators, dining, retail, and other public spaces. Such an enormous reconstruction certainly requires a fresh visual identity, and this task was commissioned to SomeOne design studio. The main idea about Olympia’s new branding was to show that it is the hottest place for hospitality, creativity, and experience in the British capital….