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Stern Grove Festival: Combining music and nature
Stern Grove Festival: Combining music and nature

Since 1938, the Stern Grove Festival has been regularly held at a beautiful park in the center of San Francisco. The festival’s organizing association offers admission-free performing arts events with the aim of providing an available musical experience for everyone. The artists who perform here represent a wide range of musical genres. Managed by the leaders of the new generation now, the Stern Grove Fest has adopted a more modern identity, aspiring to extend its influence at the international level. Carrying out a redesign, the brand wants to build on the image of the hippie culture, which is long associated…

Norfolk Coast natural are unveils modern look
Norfolk Coast natural are unveils modern look

Covering nearly 280 sq miles, Norfolk Coast is a so-called area of outstanding natural beauty. Designated for conservation 55 years ago, this protected landscape, located in Norfolk County, Eastern England, includes some sites that are of interest to biologists through its natural reserves. Besides, Norfolk Coast is a popular recreational destination, welcoming four million tourists annually and generating almost £300 million, which makes up a fair share of the local economy. Norfolk Coast Partnership, a managing body for the area, has recently presented a new visual identity for this natural brand, created by London-based design studio Lantern. The refreshed Norfolk…

Expensify: Colorizing expense control
Expensify: Colorizing expense control

Founded in 2008 by software engineer David Barrett, Expensify is an online platform providing expense management tools for companies of different scales and orientations. Expenditure control can be managed through one app, including such financial accounting means as expense tracking, corporate cards, invoicing, and others. Headquartered in San Francisco, the software company also operates several offices in the United States, the UK, and Australia. Celebrating its 15th anniversary, Expensify has recently unveiled its new visual identity, which was created by a joint unit of its in-house design team and The Collected Works, a studio from New York. Realizing that the…

Online music brand Deezer updates its visual identity
Online music brand Deezer updates its visual identity

Launched in 2006, Deezer is a French music streaming service that allows users to listen to the musical tracks of different recording labels, including Sony Music, Universal Music Group, and Warner Music Group. The service’s database currently includes over 90 million tracks and 34,000 radio stations. Deezer has more than 14 million monthly visitors as well as 7 million paid subscribers. Recently, the platform presented new designs for its logo and website. Although Deezer is not as popular as Spotify or Apple Music, its fresh visual identity can surely be named one of the brightest. Deezer’s overhauled brand look is…

Crafting an Icon: The Behind-the-Scenes of Logo Design for Digital Products
Crafting an Icon: The Behind-the-Scenes of Logo Design for Digital Products

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

Location Arrow on iPhone: Icon Meaning, History and New Significance
Location Arrow on iPhone: Icon Meaning, History and New Significance

The iPhone is already a computer in a smartphone with up to 1TB storage, a 48MP camera on the new iPhone 15 Pro Max, as well as tons of settings and notifications. But do you know the meaning and usage of all of them? Let’s say, what is the arrow next to the time on an iPhone? What if it indicates that someone can spy on you? It is possible to track phone number and locate you through apps or other technologies. So, let’s take a comprehensive look at what the location arrow means.  What Does the Arrow Mean on…

Cats Protection: Purrfect design for warmth and authority
Cats Protection: Purrfect design for warmth and authority

Established in 1927, Cats Protection (formerly Cats Protection League) is one of the oldest animal care organizations in the United Kingdom. The charity’s mission includes rescuing and finding homes for homeless cats, supporting the neutering of cats, and raising awareness of cats and ways to take care of them. By updating its visual identity, which was fulfilled by the London-based design studio Lukecharles, Cats Protection hopes to tell about its values in a more clearer way, armed with a new and ambitious strategy. The charity’s old logo featured a depiction of a cat in the manner of a child’s drawing….

Digital agency Mozoo presents infinitely adaptable visual system
Digital agency Mozoo presents infinitely adaptable visual system

Founded in 2010, Mozoo, a digital agency, is entering a new era, launching a rebranding. The company’s fresh visual identity reflects its position as a big player in the digital segment. This strategic change falls during the period of significant growth for the agency, marked by new business customers and important acquisitions. Mozoo’s impressive portfolio, which includes over 60 brands, has been replenished with such names as Nivea, Heetch, Kiko, Ornikar, and Back Market. Fulfilling its mission to help brands build their solid individuality in a complicated technological environment, the agency illustrates their stories, implementing contemporary methods of creating brand…

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