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Trademark Symbols First of all, let’s find out what is meant under the term “trademark”. The media often use the terms “trademarks” and “brands” as synonyms. But are these terms really equal? Trademarks (service marks) A trademark, registered through a trademark office like the USPTO (United States Patent and Trademark Office), is a sign that identifies the goods of a particular legal entity or individual entrepreneur, i.e., sets them apart from similar ones offered by competitors. They facilitate consumers’ choice of products and encourage entrepreneurs, often advised by trademark attorneys, to improve the quality of their goods and services. In…

Barilla Logo PNG Barilla is an Italian brand of pasta and canned food manufacturer, which was founded in 1877 by Pietro Barilla. Today the brand is the biggest manufacturer of various types of pasta and sauces on the world. Meaning and history In 1877, Pietro Barilla opened a bakery shop in Parma, Italy. 1910 – 1918 In 1910, the company started making egg pasta. The original Barilla logo was drawn by Ettore Vernizzi. On the logo, you could see a baker’s apprentice pouring a huge egg yolk in a kneading trough containing a heap of flour. The picture remained almost…

Such cosmetic and perfume brands as Paco Rabanne, Nina Ricci, and Jean-Paul Gaultier are rather popular among fashion and luxury enthusiasts. However, few know that all of them belong to Puig, a multinational company based in Barcelona, Spain. Established in 1914, the firm actually has a rich history, associated with iconic products like the Milady lipstick and the fragrances Agua Lavanda and Agua Brava. Due to its collaboration with many fashion houses, Puig, which still remains a family business, has become one of the largest corporations in the industry, with a net annual income of more than $450 million. Earlier…

Lacrosse is a team game in which participants try to throw the ball into the opponent’s goal using special sticks with a net on the end. Each team consists of 10 players: attackers, midfielders, defenders and a goalkeeper. Lacrosse incorporates elements of two sports at once: hockey and football. It combines elements of running and contact fighting, as in American football. The progenitor of the sport was considered a ritual of bravery and glory among Indian warriors. The French from Quebec turned it into a sporting event and called it lacrosse; today it is Canada’s national game.  Lacrosse is gaining…

Within modern commerce’s complex web, footwear brand logos serve as more than simple emblems. They silently champion style, quality, and heritage, with each design element narrating stories of creativity, resilience, and trendsetting. Embarking on this exploration, we discover logos rich in history and imbued with identities that drive brands towards continual progression. Footwear logos stand as icons, connecting deeply with consumers. They invite individuals into realms where footwear is as crucial as their aspirations. These symbols extend beyond mere trademarks – they embody cultures, revolutions, and lifestyles. Whether it’s a check mark symbolizing sports dreams, a tree representing adventure, or…

Fashion is changeable and cyclical at the same time. And trends in logo design only confirm this rule. The purpose of a logo is to be memorable and convey to the audience the main message of the brand, its ideas, and its uniqueness. There are many techniques and methods for creating logos, many of which turn into trends. Modern graphic designers have dozens of ways to update or create unique logos taking into account current trends. Gradients, unusual fonts, encrypted messages, geometric shapes, bright colors, or cold brevity – at least one of these techniques is a must-have for a…

We live in an age of opportunities, enormous choice, and even overabundance, and if it makes life a little easier for clients, it doesn’t make it any easier for companies. It’s quite difficult to stand out from the competition, let alone to be remembered. Of course, the first thing that the potential buyer pays attention to is the logo, and there are not many symbols that you can be to use on the emblems of brands to reflect professionalism and trustworthiness. One of the most commonly used visual identity symbols is undoubtedly the star. Apart from the above-mentioned characteristics, for…

In the intricate dance of light and shadow, reflections have captivated the human imagination, serving as a metaphor for introspection, duality, and the underlying truth that lies beneath the surface. The art of incorporating reflections into logo design transcends mere aesthetics, embedding a layer of sophistication and depth that invites viewers to look closer. The most famous logos with reflections are not just trademarks; they are puzzles, revealing more than they conceal and engaging the mind in a silent conversation about identity and perception. As we delve into the top 40+ most famous logos that harness the power of reflections,…