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Trademark Symbols First of all, let’s find out what is meant under the term “trademark”. The media often use the terms “trademarks” and “brands” as synonyms. But are these terms really equal? Trademarks (service marks) A trademark, registered through a trademark office like the USPTO (United States Patent and Trademark Office), is a sign that identifies the goods of a particular legal entity or individual entrepreneur, i.e., sets them apart from similar ones offered by competitors. They facilitate consumers’ choice of products and encourage entrepreneurs, often advised by trademark attorneys, to improve the quality of their goods and services. In…

© symbol The © symbol is the first letter of the word copyright in English. The symbol was first officially introduced into the legal field by the Universal Copyright Convention (Geneva Convention) in 1952 and was originally intended to allow authors to protect their creativity without complicated formalities. Nowadays the copyright symbol is widely used all over the world and allows to inform the consumers of the content that the work is protected by copyright. The copyright symbol can be put on any work, but most often it is put on the texts, photos, and drawings. To use it there…

Such cosmetic and perfume brands as Paco Rabanne, Nina Ricci, and Jean-Paul Gaultier are rather popular among fashion and luxury enthusiasts. However, few know that all of them belong to Puig, a multinational company based in Barcelona, Spain. Established in 1914, the firm actually has a rich history, associated with iconic products like the Milady lipstick and the fragrances Agua Lavanda and Agua Brava. Due to its collaboration with many fashion houses, Puig, which still remains a family business, has become one of the largest corporations in the industry, with a net annual income of more than $450 million. Earlier…

Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United States, with a staff of 80,000. Known as Penneys in Ireland, the company offers diverse fashion lines of men’s, women’s, and children’s clothing and footwear. A flexible discount system makes the brand rather popular among general consumers. As part of a new business strategy, Primark has updated its visual identity, including a logo, a color palette, typography, as well as a new design element named The Portal. The rebranding was carried out by the London, UK-based design studio VCCP, which…

Barilla Logo PNG Barilla is an Italian brand of pasta and canned food manufacturer, which was founded in 1877 by Pietro Barilla. Today the brand is the biggest manufacturer of various types of pasta and sauces on the world. Meaning and history In 1877, Pietro Barilla opened a bakery shop in Parma, Italy. 1910 – 1918 In 1910, the company started making egg pasta. The original Barilla logo was drawn by Ettore Vernizzi. On the logo, you could see a baker’s apprentice pouring a huge egg yolk in a kneading trough containing a heap of flour. The picture remained almost…

Red is the color of passion and strength, confidence in today, and the readiness to move into tomorrow. This shade also represents love and attention to others and for large brands — to their clientele. Red symbolizes power and is loved by large companies, which tend to emphasize their reputation and are not ashamed of the quality of their products. In today’s article, we have collected the major car brands, which use red in their logo, hence, which have confidence in their DNA. Some use it more, while others just add a small stroke of color, and now we are…

Laughing Emoji PNG A person is not always able to express his emotions through the usual words, sometimes even the most beautiful phrases do not reflect the essence of the conversation. And then the thread of the conversation is lost, because the interlocutor, who is on the other side of the screen, is not a telepath and cannot read thoughts. Online correspondence, particularly over the internet, is a special type of a conversation in which emotions and the ability to express them play an important role, just like in a personal meeting. The opponent cannot see facial expressions, hands’ movements,…

Within modern commerce’s complex web, footwear brand logos serve as more than simple emblems. They silently champion style, quality, and heritage, with each design element narrating stories of creativity, resilience, and trendsetting. Embarking on this exploration, we discover logos rich in history and imbued with identities that drive brands towards continual progression. Footwear logos stand as icons, connecting deeply with consumers. They invite individuals into realms where footwear is as crucial as their aspirations. These symbols extend beyond mere trademarks – they embody cultures, revolutions, and lifestyles. Whether it’s a check mark symbolizing sports dreams, a tree representing adventure, or…