Category: Best Logos

The blue color is a symbol of confidence and reliability, which is why it is so often used for the logos of large companies related to finance and technology. Different shades, however, can add other meanings to this color. For example, light hues look fresh and modern, while dark blue is usually associated with professionalism and a traditional approach to business. Also, much depends on the complementary colors of the logo palette. After all, for example, with white, blue reinforces its values, while red or orange — inferior to them in strength, receding into the background. In our today’s review,…

Many companies incorporate the use of color into their customer engagement strategy. Brand recognition is inextricably linked to the logo, but in the case of well-known companies, a person often only needs to see colors without outlines or names to recognize a familiar brand. It’s also worth remembering that color influences the decision to purchase a product. According to various studies when shopping, color influences the consumer’s decision by 60-80%. A company’s palette is not just a selection of colors. It is the recommended proportions in which they will be used. They form the saturation of the brand and convey…