Category: Best Logos

Lee Iacocca, the great American auto industry manager, once said that by the beginning of the 21st century there would be only a few really big players in the global automotive market – corporations and alliances that would own the vast majority of car brands. He turned out to be absolutely right. It was at the turn of the century and a little later that the most active wave of mergers and closures of several companies began. Today’s car market is dotted with a variety of brands. But not everyone knows that the majority of car brands do not exist…

The blue color is a symbol of confidence and reliability, which is why it is so often used for the logos of large companies related to finance and technology. Different shades, however, can add other meanings to this color. For example, light hues look fresh and modern, while dark blue is usually associated with professionalism and a traditional approach to business. Also, much depends on the complementary colors of the logo palette. After all, for example, with white, blue reinforces its values, while red or orange — inferior to them in strength, receding into the background. In our today’s review,…