Category: News

In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name “Eddie Bauer’s Tennis Shop” in downtown Seattle. Now, over 100 years later, the brand bearing his name is known as a large clothing chain with nearly 400 locations in the United States, Germany, and Japan. Recently, Eddie Bauer has updated its visual identity, abandoning its traditional signature-based logo, as did Johnson & Johnson not so long ago. The history of the retailer had some remarkable events that influenced, in a way, the brand’s new look. In 1936, Eddie Bauer invented and patented the Skyliner, a…

Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

In our reviews, we have repeatedly talked about new logos and brand identities that were developed by Wolff Olins. The latest works by the studio include the redesigns of such brands as LG Electronics, Western Union, and Instacart. Now, the famous design team presents a refreshment of its own visual identity, including a logo, a website design, and other brand assets. Founded in 1965, Wolff Olins is headquartered in London and operates subsidiaries in New York, San Francisco, and Los Angeles, a city where the company opened its office only this year. So, the redesign indeed celebrates a significant event…

The Dutch mobile carrier T-Mobile, a former subsidiary of Deutche Telekom in the Netherlands, is carrying out a rebranding. From now on, the company will operate under the name of Odido. This change, however, appeared to be unexpected for many, raising some questions. While the company used light red in its previous visual identity, the rebranded Odido now maintains a bright and bold color palette. In addition, the brand’s simplified forms implemented in the new logo demonstrate a serious approach. Interestingly, the new name is a palindrome, a word that you can read the same backwards as forwards. According to…

All the most popular businesses in the world have had one thing in common; a fantastic, eye-catching logo. These logos have helped make the most basic of companies become a recognizable figure in the people’s eyes. This is all thanks to the wonderful work of graphic designers. There are many variations to a graphic designer that can come in handy when making logos. There is so much work for graphic design Montréal since many artistic set pieces can be found there. You could also find industrial design remote work if you prefer to not travel. Most of these jobs can…

In 1993, a group of young and bold iconoclasts created Mountain Hardwear, a company that grew into a leading name in the outdoor apparel and equipment industry. Now, the brand embodies the spirit of adventures and discovering, uniting technology innovations and thoughtful design to meet the needs of outdoor enthusiasts all over the world, while Mountain Hardwear products can be used in versatile outdoor activities, including camping, climbing, cross-country running, and mountain sports. To liven up its production strategy and expand its reach and celebrarte its 30th anniversary, the Richmond, CA-based company has recently carried out a complete revision of…

A brand is not only the product and label offered, but also the combination of all the visual components including the color palette, font, and the logo itself. In other words, a brand is the shell, the face of your business. People’s willingness to interact with you will depend on it since it’s the main indicator of uniqueness and personality. In today’s market, customers get exposed to new brands daily, so the logo has become a crucial part of the brand, as it works as a trigger for clients. A lot of brands fail to compete precisely because of their…