Category: News

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Havas: A consistent logo for a corporate culture
Havas: A consistent logo for a corporate culture

Established in 1835, Havas can be considered the oldest news agency in the world. Evolved into a multinational enterprise, the French company now specializes more in public relations and advertising technology. Havas operates in more than 100 countries, with a staff of 22,000. The brand has recently refreshed its logo to show what Havas is today. Fulfilled in cooperation with the international agency Conran Design Group, the redesign is the first update of Havas’ visual identity in 20 years. According to the company, the new look is intended to tell that Havas is “a creative and integrated power pack that…

Coworking brand WeWork rolls out new logo
Coworking brand WeWork rolls out new logo

The redesign has been carried out by the New York-based design studio Franklyn and aims to redefine and expand the assets of WeWork, which could co-exist with the pre-existing things, not changing the image of the company. While WeWork’s previous branding by GretelNY partly included a colored design for the logo and other visual elements, the new look features a black-and-white version of the logo only. This formal solution, according to the company, seeks to make the brand more consistent in different contexts, whether in digital apps or physical signboards. The project is also concerned with improving and stylizing the…

Jaguar Land Rover presents its first corporate logo
Jaguar Land Rover presents its first corporate logo

Jaguar Land Rover, a car brand owned by the Indian automaker Tata Motors, has received its first-ever corporate logo. According to an official press release, the new visual identity is the next step as part of the Reimagine strategy, while reflecting the company’s ambition in the luxury car segment. Tata Motors acquired two separate brands Jaguar and Land Rover in 2013 and merged them into one company. In 2021, Thierry Boloré, who was the predecessor of the current JLR head Adrian Mardell, presented a new electric strategy for the company for the coming years. By launching the Reimagine program, the…

ILM: Trust, Magic, and Innovation
ILM: Trust, Magic, and Innovation

Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a rather legendary background as it was founded in 1975 by George Lucas specifically to provide inimitable effects for his Star Wars. Besides this iconic film franchise, ILM’s track record includes such hit movies as Terminator 2: Judgment Day, Jurassic Park, Transformers, and Men in Black. As of today, the studio won 15 Oscars for Best Visual Effects. Nearing its 50 years in the industry, ILM has presented a new visual identity. The studio’s new branding was created by Hoodzpah, a…

Porsche updates its iconic shield
Porsche updates its iconic shield

Porsche has presented a new version of its logo as a result of a thorough rebranding that ran for three years. The work on livening the iconic shield, according to the company, aimed to convey the connection of the brand’s history and vision of the future. The refreshed identity continues the design created in 1954, showing off slight changes. The update was actually caused by the 75th anniversary the brand celebrates this year. The new iteration of the One of the remarkable changes concerns the red stripes which now have a cell pattern inside. The use of slightly different shades…

Pentagram remasters Channel 4 brand
Pentagram remasters Channel 4 brand

Established in 1982 to create a cultural alternative to BBC and ITV, According to Luke Powell, Pentagram’s creative director, Channel 4 had conducted research, defining what and why should be changed in its image to visually correspond with technological innovations, before it applied to the studio. One of the most important things for the broadcaster was to improve the recognizability of the Channel 4 content no matter on what platform people are watching it. Another priority of the channel for the rebranding was to “maintain the creative spirit inherent to Channel 4”. As 4creative’s head Lynsey Atkin explains, the agitational…

Hispano-Suiza: Reviving a luxury brand
Hispano-Suiza: Reviving a luxury brand

For many in Spain, Hispano-Suiza had long been another word for a luxury car. Founded in 1904, the firm is one of the oldest car brands in the Iberian Peninsula and became famous for its high-quality vehicles with their chic, safety, and fuel economy, as well as its numerous wins in racing competitions. However, the brand disappeared after WWII, and it needed a really new approach to be revived. What is Hispano-Suiza doing now to be relevant in the totally changed industry, staying true, at the same time, to its historic heritage? The main task of FutureBrand, which developed Hispano-Suiza’s…

Ohio has returned to its old tourism slogan, refreshing its brand identity
Ohio has returned to its old tourism slogan, refreshing its brand identity

The State of Ohio has updated its tourism brand, bringing back a slogan that was used back in the 1980s-1990s. The announcement took place this Wednesday when the state was celebrating Tourism Day. The new visual identity is hoped to attract new visitors and businesses. Located in the US Midwest, Ohio is the seventh-most populous state, with a population of 11.8. In the state’s new brand identity, the new old tagline “Ohio, The Heart of It All” is as important as the logo which conveys a retro-feeling of the 1950s through the typography. It replaces the slogan “Find it here”…

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