Category: News

Founded in 1983, Celebrating its 40th anniversary this year, Aegon now presents itself under a new logo which was unveiled at Capital Markets Day 2023, along with the future strategy of the company. According to an official statement, the new visual identity marks the next chapter in Aegon’s transformation as the company is adapting its structure to new market conditions. Its divisions are said to focus more on achieving their strategic objectives of improving the quality of services and offerings and maintaining strict control. To emphasize these changes and better reflect the profile of the business, Aegon will appear with…

Established in 1835, Havas can be considered the oldest news agency in the world. Evolved into a multinational enterprise, the French company now specializes more in public relations and advertising technology. Havas operates in more than 100 countries, with a staff of 22,000. The brand has recently refreshed its logo to show what Havas is today. Fulfilled in cooperation with the international agency Conran Design Group, the redesign is the first update of Havas’ visual identity in 20 years. According to the company, the new look is intended to tell that Havas is “a creative and integrated power pack that…

The redesign has been carried out by the New York-based design studio Franklyn and aims to redefine and expand the assets of WeWork, which could co-exist with the pre-existing things, not changing the image of the company. While WeWork’s previous branding by GretelNY partly included a colored design for the logo and other visual elements, the new look features a black-and-white version of the logo only. This formal solution, according to the company, seeks to make the brand more consistent in different contexts, whether in digital apps or physical signboards. The project is also concerned with improving and stylizing the…

Erected in 1989 to mark the bicentennial of the French Revolution, La Grande Arche de la Défense takes its rightful place among the attractions of Paris. The cube-shaped construction excites with its size of more than 350 ft in height, width, and depth. As conceived by Danish architect Johan Otto von Spreckelsen who won a special competition, it should symbolize a window to the world. In fact, the building houses government offices in its two sides and an observation deck on the top. The Arche is currently undergoing a large-scale renovation, with plans to accommodate here private businesses and companies….

Slipping from   Indeed, the presented logo features a specific form of an eagle’s head and wings overhanging stylized letters “S” and “C”, which cannot help associating with fascist iconography. “The new logo of Spezia seems, so to say, too Nazi”, a Twitter user noticed. Nevertheless, the Ligurian club stated that “the logo was developed for all fans to take pride in”. However, the reaction from fans was not laudatory, according to Italian news agency Ansa. “Awful”, “looks like a Nazi symbol”, and “It’s an insult to our city’s history” are some of those critical comments that immediately appeared on…

With the legalization of medical cannabis in most US states, there are many brands offering cannabis-based products. American Weed Co. is one of them, standing out from others with the fact that it was launched by US Army veterans for retired American soldiers. The founder and head of the company, Sean Gilfillan, is a former high-ranking military officer with a number of battle awards who was among the first troops deployed in Iraq. So you can guess the style of the identity American Weed recently got from Pentagram and designer Mike Tabie. The launch of American Weed Co. needed a…

The Japanese premium car brand The design embodies the Japanese concept of Ma, a philosophy that is concerned with a space between things. Unlike the Western concept of minimalism, Ma exploits the empty space to maintain a balance between the elements. The rebranding was carried out by the Toronto-based studio Bruce Mau Design. This is the fourth iteration of the Infiniti logo since the brand was launched in 1989. The visual metaphor behind it is the infinite road to the horizon which becomes clearer with the separation of lines. Compared to the previous version, the new emblem is drawn with…

German car brand According to a statement from the company, the recently presented Blitz is intended to symbolize the era of e-mobility in Opel’s journey. Indeed, we observe a new stage in the 121-year history of the car manufacturer, lately. Five years ago, the company was acquired by PSA-Group from General Motors to become a part of the Stellantis corporation. After a year of financial austerity, it showed profitable results again. Like other car brands of Stellantis, including Citroën, Peugeot, Fiat, and Jeep, the German marque is transitioning to electric technology for its products. By the end of this year,…