Category: News

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

The While the National Brand of Australia has been in existence for almost four years, it is managed by the Advisory Council established by the government. According to an official statement, the goal of the National Brand is to develop a stronger and more unified visual identity that could improve the country’s image and global competitiveness. The first attempt to implement such a brand failed, opposed by the Australian public. As critics said, many people saw in the logo a resemblance to coronavirus as the emblem featured a round flower of wattle, a vegetable symbol of Australia. As a result,…

Established in 1694, the Bank of England is one of the world’s oldest financial organizations. Recently, the institution has revised its corporate identity as a part of the “Digital First” strategy. According to the bank’s representatives, the new design has become more inclusive and understandable, meeting the requirements for modern communications. The Bank of England is a central bank of the United Kingdom, and as such, is a central institution for the monetary policy and the monetary system in the financial sector. The most important task of BoE is to provide price stability for supporting the purchasing power of the…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…

The American telecommunications company Frontier has adopted a new brand identity. The updated look, as the company says, emphasizes its incessant aspiration for improvements for its customers. Back in February, Frontier changed its logo to a generic wordmark on its website as well as its accounts on social media. Obviously, it was just a temporary solution then as the company presented a brand visual redesign, publishing a press release a few days ago. As the official statement says, Frontier’s new branding highlights its commitment to improving the service quality for customers, while the company “transforms into a high-tech fiber business”….

Established in 1842, the New York Philharmonic is the oldest orchestra in the United States. Celebrating its 180th anniversary this year, the musical collective is changing its look again. Like New York City, New York Phil is constantly renovated, as an official press release says. The latest NYP visual identity update was six years ago when the orchestra marked 175 years of its journey. Now, the anniversary renovations also include the reconstruction of the David Geffen Hall which is a home for NYP. So, the orchestra opens a new chapter in its history. This attempt, as it is called in…

Car Logo Quiz is a new quiz game from the creators of the most popular site about logos. Taking into consideration the portal specifics and their long-term experience, it can be stated with certainty, that this game is the best one in its category because the logos collection is thoroughly thought out and chosen so that it would be interesting for everyone to play.   The point of the Car Logo Quiz is to guess car brands’ logos. Over 500 logos divided into 12 levels of difficulty with beautiful animation guarantee a great pastime for the whole family. With two…

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America as well as the Caribbean islands. Recently, the company has received a new brand identity distinguished by a bright striped design. Condor’s airplanes will be repainted with colorful stripes “for a good mood”. As the airline explains in a press release, Condor has undergone some changes over the last two years as it evolved from a subsidiary of a vertically-integrated tourism group to an independent airline “which is proudly looking back at its history and tradition, and, at the same…