Category: News

The Against this backdrop, the leagues have received a new visual identity separating them from FFA. The A-League Men and A-League Women will be represented by an abstract A-symbol. Furthermore, the news from both leagues will appear in common accounts on Facebook, Instagram, and TikTok. According to APL, this move has to increase the awareness of woman’s football. As an A-League press release says, the presentation of the new brand is the last of the measures taken by the league’s new management. That includes the A-League Women’s expansion with three teams, a new club championship, a collective agreement on raising…

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…

The Italian cruise line According to Costa Crociere, it has updated all its offerings, emphasizing the “steadfast exploration of the travel directions”. The innovations are so important that it deals with a totally new way of traveling. In the future, Costa will focus on three key activities: tours, cuisine, sustainability. The concept is consistent with the principles of the travel industry’s declaration of value-oriented, stable and comprehensive tourism. All of this is reflected in the company’s new branding. Costa’s ships have been marked with a “C” on their funnels for more than 70 years, and the latest time when the…

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has unveiled a new visual identity to celebrate its first year under American ownership after being a part of the Japanese corporation for more than four decades. Founded in 1898, Peter Pan has been a leading seafood company in Alaska for a long time. Its name is said to be adopted in the early 20th century when the then owner of the company had watched a Peter Pan stage play, being impressed much by the story of the mischievous young boy….

Originally founded as Casino Express Airlines in 1987 and being named Xtra Airlines for some time, Avelo Airlines received its current name early this year after a change of ownership. Headquartered in Houston, Texas, the re-established airline operates in the ultra-low-cost segment, having a fleet of six next-gen Boeing 737 planes. Declaring its main purpose to “Inspire Travel”, the company has rolled out its visual identity created by the Kim Berlin design studio. It should be mentioned first that the design studio has made great efforts, developing the whole brand identity for Avelo Airlines – from the naming to the…

Norton, a brand owned by software developer NortonLifeLock Inc., is known for utility applications as well as the Norton Security anti-virus program. Recently, the software brand’s visual identity was refreshed to position it as a “digital ally for customers”, offering a modern and comprehensive design. The Norton products are developed by NortonLifeLock which, in turn, is a part of the software company Symantec. As the company’s press release says, the rebranding marks a new era for Norton. Like people and life, the Norton brand and its products have been developing over the last twenty years. Digital life means just life…

Last week, the Mexican Football Federation (Federación Mexicana de Fútbol Asociación) presented its new logo at a special event at the Estadio Atzteca in Mexico City. The emblem came as a result of a strategic development plan the organization has been implementing over the last years. The association said the logo was created in collaboration with Founded in 1922, the FMF changed its logo several times throughout its history. The latest revision was in 2011 when the emblem’s basic structure, which is composed of an eagle, ball, and the Mayan calendar, was only slightly changed. The recent redesign is the…

Established by The company reported its upcoming rebranding in its Twitter account, saying “Not to go all meta on you… but we’re going to!”. While it was, for sure, a playful nod to the recent renaming of Facebook to Meta, the renewing of Square itself is likely connected with the fact that Dorsey lately resigned as CEO of Twitter, probably having great plans for his other invention. As Block, besides financial brands, runs some other businesses in the entertainment and cryptocurrency sectors, the new name has to reflect the company’s new positioning as an overarching ecosystem. The word block, the…