Category: News

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B for balance. A multi-meaning logo for French recruiting firm
B for balance. A multi-meaning logo for French recruiting firm

In the ever-evolving world of professionals, it is crucial to illustrate how individual satisfaction and collective success are interconnected. This concept underpins Bloch Consulting’s new identity, an executive search firm specializing in lifestyle and sports based in Paris, France. The global transformation, led by design agency Be Dandy, signifies a pivotal moment in the company’s organic growth towards international markets. By implementing contemporary methods, Bloch Consulting is dedicated to meeting applicant expectations while aligning with company objectives. Maintaining this equilibrium, the firm firmly believes that the professional skills of its candidates are pivotal for employers’ advancement. Hence, the brand values…

Murray’s Cheese: Respecting tradintions
Murray’s Cheese: Respecting tradintions

Established as a spin-off of a food company in 1962, Murray’s Cheese is a food retailer specializing in artisanal cheese and dairy. Beginning as a small shop in Greenwich Village, New York City, the company has grown to have more than 1,000 locations across the United States, and is now part of Kroger Company, which acquired the brand in 2017. Murray’s gained popularity through a wide range of cheeses, including an exclusive cheddar, the Danish Havarti, and the Tilsit cheese. Continuing its evolution, Murray’s Cheese has presented its new visual identity, developed by NY-based design studio Base Design. The main…

The Most Fashionable Football Club Logos In The World
The Most Fashionable Football Club Logos In The World

In the vast and dynamic world of football, where passion meets creativity, the club’s logo is a powerful symbol that speaks to the identity, history and spirit of each team. These symbols are more than just design; They are a visual symbol of the city’s values, ethos and aspirations. From iconic logos steeped in tradition to contemporary marvels of design, the football venue offers a range of iconic brands that captivate fans worldwide, with some of them standing out for their timeless beauty and boasting a new idea or bold aesthetic. Let’s explore the most fashionable team logos in football….

Manischewitz: Mazel tov on the new look!
Manischewitz: Mazel tov on the new look!

Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish kosher products. What began as a small Jewish bakery in Cincinnati, Ohio, has grown into the leading distributor of kosher food in the United States. The company owes its success to the automated process of making matzo, which was invented by its founder, Dov Behr Manischewitz. As the Jewish community nears the Pesach celebration, where bread holds significance, the brand has introduced a new identity to reaffirm its festive and timeless spirit. Despite the brand’s previous recognition among loyal customers,…

Rebranding: When and Why Companies Change Their Logos
Rebranding: When and Why Companies Change Their Logos

  In a world where first impressions can make or break a business, a company’s logo is much more than just a piece of graphic design; it’s a visual identity that encapsulates the essence of a brand. But what drives a company to change this crucial element of its identity? This article delves into the why and when of logo changes, exploring the strategic thinking behind rebranding efforts. The Signals for Change Businesses evolve, and their logos must keep pace. A logo that once seemed avant-garde can become outdated as design trends shift and the business landscape changes. But when…

Disney+ unveils new green logo called Aurora
Disney+ unveils new green logo called Aurora

Disney+ has officially presented its new logo, different from what the service’s subscribers are accustomed to seeing. The branded blue color has been changed to a greenish hue reminding the colors of Hulu, a service which will soon be integrated into Disney+. Judging on users comments online, the remake appeared to be a controversial thing. Some see it as a pointless simplification, while others appreciate the uniqueness of the design, compared to other streaming services. And there are also those who ask if the color is really changed or they just didn’t pay attention to it. Actually, the new version…

The Colour Green: A Winning Choice for Brands and Logos
The Colour Green: A Winning Choice for Brands and Logos

Green isn’t just a colour; it’s more. It stands for nature, growth, and wealth. In the world of brands and logos, green plays a big role. It shows everything from caring about the environment to making money. It reminds us of peaceful landscapes and does things to our minds. Companies use green when they want to show what they stand for. Green in Branding: What Does it Mean? Think about green logos. Brands like Tropicana come to mind. They make tasty fruit juices. The green in their logo isn’t just because. It’s done on purpose. It shows they care about…

Designing a Winning Casino Logo: Lessons from the Best
Designing a Winning Casino Logo: Lessons from the Best

Picture a casino: the flashing lights, the whirl of the roulette wheel, the swish of cards being dealt. Now, try picturing it without a logo. It’s hard, right? Logos are the visual shorthand for any casino. They’re not just decoration – a great casino logo builds excitement and trust and gives a glimpse of the experience you’re offering players. With online casinos exploding in popularity, logo design has never been more important. You need something that pops on a tiny phone screen while still looking sharp on billboards and merchandise. Let’s break down what makes an iconic casino logo and…

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