Category: News

Founded in 1924, the German fashion house The Hugo Boss group took the mid-term target announcement as an opportunity to refresh its visual identity. According to the company, it is going to considerably increase sales and the market shares of its strong brands HUGO and BOSS over the next five years, improving the awareness of customers. “Our goal is to become the world’s leading technological fashion platform”, the Hugo Boss CEO Daniel Grieder said. As a part of the CLAIM 5 growth strategy, the company is planning to double its sales up to four billion euros to 2025. To improve…

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity. Adopting an one-color logo, the corporation has made the first step on its way to the entire renovation of its brand positioning. Autodesk positions itself as the world’s leading firm providing software products for the engineering, architecture, construction, entertainment and education industries. Founded in 1982 by John Walker, who was a co-author of AutoCAD, the company, now, has more than 10,000 employees all over the world. While Autodesk’s previous emblem, that featured a blue-and-green symbol looking like a lowercase “a”,…

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried out a rebranding by shortening its name to just Protective and adopting a new visual identity. The renovation has to emphasize the institution’s focusing on improving its services as well as its self-positioning in the sector. To refresh its look, the Birmingham-based company applied to the Lippincott design agency which is known for its works for PBS, Walmart and While the emblem also includes a generic sans-serif lettering, it is colored in purple that, according to the designing team, is…

Located in Brownwood, TX, the Howard Payne University has updated its visual identity including a workart of its yellowjacket mascot and an emblem for the institution’s sports department. The redesign comes as a result of the collaboration of the HPU community and local designers. The work on HPU’s new identity started early this spring and involved a focus group including professors and students who shared their opinions on how the university’s brand should look like. At the beginning of the fall semester, the designing team, led by graphic designer Jarvis Green and HPU’s vice president Kyle Mize, presented the final…

Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding was carried out in cooperation with the New York-based design agency Sibling Rivalry. TCM’s updated look comes with the new slogan “Where Then Meets Now” expressing the idea of the 20 century movie storytelling for the present. According to the network’s general manager Paula Changnon, the new TCM identity better conveys the respected image the company earned through the years. It reflects the network’s new energy to continue presenting the beloved classic movies for its audience. The overhauled visual identity…

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster in history. Meanwhile, more and more people visit the exclusion zone including the ghost city of Pripyat near the NPP every year. Although the Covid-19 pandemic has slowed down this trend, the government of Ukraine is trying to breathe life into the disaster site by all means including creating a logo. Since 2011, tourists are allowed to visit the Chernobyl area covering 4300 sq km. Although the radioactive pollution still prevents people from living here, short-time tours are safe, according…

Lately, there has been much talk that NXT’s new emblem is a stunning reversal compared to the brand’s previous logo with a modest gold-and-black color palette. The design showcases a real burst of colors filling up an outlined NXT wordmark. The mix of all the colors of the rainbow seems to be created with casual strokes and splashes. In addition, the bold black bordering plays up the contrast with the colorful field. Wale’s tweet includes an animated version of the logo that comes with a track. It’s not ruled out that the theme will be the next intro for NXT….

The Milan Motorcycle Show EICMA (Esposizione Internazionale Ciclo Motorciclo e Accessori) has rebranded, unveiling a new logo and slogan. Nearly three months before its 78th edition, the Italian motorbike exhibition has presented its new logo and changed its name as a part of a rebranding. With this, the show is willing to emphasize more clearly its identity and direction. EICMA’s new emblem represents the front wheel and fork of a motorbike. The wheel is a symbol of the world, the fork plays the role of a pointer and the red color conveys the passion for the segment, according to the…