Category: News

Google Fonts, a font library launched in 2010, has received a new logo. As with The font library, previously known as Google Web Fonts, has long been a web standard. Ten years ago, the benefits of web fonts still had to be explained, while today the fonts, available on the service, are a usual part of web-sites. At the moment, Google Fonts offers 1043 font families that can be used for web-pages as well as print products. According to Google’s Material Design blog, the icons, created within the Material Design project, are also included in the Google Fonts catalog. So,…

Founded in 1963, the American Library (formerly known as the 2nd Air Division Library) is an institution established to honor the US Air Force troops who fought in Europe during WWII. Located in Norwich, UK, the library contains a collection of materials dedicated to the USAF, American relationship with Britain and American culture in general. Adopting its current name, the American Library was looking to a new visual identity as well. The institution’s brand, including a logo, printed materials and some merchandise, was renovated by The Click, a Norwich-based design studio. In the brand creation, the designers started from the…

On February 25th, While the logo was announced ten month ago, and its details have been kept a secret during this time, it will mark the hood of the Peugeot 308 that is going to be presented in March. According to the company, the emblem was influenced by the logo of the 404, which was produced in the early 1960s, and especially by that one noticed on the e-Legend concept the manufacturer presented at the 2018 Paris Auto Show. Peugeot has saved the overall design of the lion, but it has abandoned the detailed forms, giving the emblem some dynamic…

Founded in 1887, Varta is a German company manufacturing batteries for global consumer, industrial and automotive markets. Celebrating the most successful recent year in its history, the brand has announced a new logo as well as a renovated brand strategy. The Ellwangen-based battery company is staying in the fast lane. With its record high share price and top income last year, Varta shows a great development dynamics even after 135 years since its inception, and now this success is getting an additional impact with a new emblem and an updated brand policy. While Varta has previously had the slogan “In…

In January of 2020, Xiaomi’s Indian subsidiary Poco declared its independence from the parent company, claiming it would have its own team and much more. To celebrate its first successful year as an independent enterprise, the brand has announced its new logo and mascot that can be another evidence of the fact that it is trying to set itself apart from the Chinese manufacturer. The new mascot is essentially based on the angry/mad emoji with addition of a kind of a growling mouth, halo as well as Android robot-style antennas. Sharing the explanation for all these elements, Poco says that…

Over the last couple of weeks, people on the web have been discussing a photo of a pre-match jacket with an allegedly new logo of The new Inter logo retains the overall design of the team’s traditional symbolism, that appeared with the club’s founding in 1908, as it features the interlacing “I” and “M”. However, it lacks the current emblem’s “F” and “C” standing for “Football Club”, and that may be a hint that Inter Milan can really be renamed. While team’s full name in Italian is now Football Club Internazionale Milano, it’s not ruled out that its short version,…

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices. While the MIDI Manufacturer Association, a maintaining body for the technology, presented the MIDI 2.0 version last year, there was a need to update the MIDI visual identity as well. This task was delegated to Yuri Suzuki and Sascha Lobe who work in Pentagram. MIDI’s new brand identity, including a logo, typography and sound design, was influenced by the technology itself. The curves, that make up the central motif of the design, were inspired by sine waves which appear on…

Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…