Category: News

A casino’s logo is like its signature – that special mark that sets it apart from all the rest. When designers create these icons, they choose symbols that spark our imagination and get our hearts racing with dreams of hitting the jackpot. Casinos want their logo to pull us into an exciting world of risk and reward. The graphics tap into what motivates people to the game – the thrill of winning, the allure of luxury, the freedom of not knowing what Lady Luck has in store. Let’s explore the psychology behind five classic casino symbols and what they represent…

As one of the world’s leading players in the tourism industry, Germany’s TUI Group is striving to broaden its range of offerings and destinations. In line with this objective, the company has introduced a sub-brand intended to establish a presence in the luxury hotel market. Named The Mora, this establishment situated in Zanzibar is centered around a concept of hospitality that aims to offer travelers more than just a change of scenery. Additionally, the brand is positioned as a source of energy that caters to individuals in their own unique ways. Set to open in spring 2024, The Mora targets…

The Ligue Nationale de Basket, the top tier of men’s professional club basketball in France, has updated its visual identity. According to an official press release, the new look of the league aims to underscore its ambition to become “a reference basketball league in Europe” by 2030. Established in 1987, France’s national basketball league comprises 36 teams split into two divisions: Pro A (Betclic Élite) and Pro B. Moreover, the organization annually hosts competitions such as the Leaders Cup, Match des Champions, and the LNB All-Star Game. Interestingly, this is the first rebranding for LNB since the league’s inception. The…

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…

Founded in 1881, Iittala is a Finnish design brand, owned by Fiskars Group, that is known for its premium glassware and cookware products. The company acquired its unique style in the early 1930s when it started producing pieces, like the glasses designed by Aino Aalto or the Savoy Vase created by Alvar Aalto, that would become the classics of Scandinavian design. Even today, their distinctive wavy forms are reproduced in plates, trays, cutting boards, and other objects of application design. To pay homage to its rich history and traditions of glassblowing, the brand has updated its visual identity, which has…

Imagine a world where currency floats in a digital space, untethered from the physical wallets and banks we’ve grown accustomed to. This is the reality of cryptocurrency, a realm where bits and bytes take on the value traditionally held by silver and gold. To buy Bitcoin isn’t just a transaction; it’s an entry ticket into this vast and intriguing marketplace that’s reshaping how we think about money. Bitcoin, this intangible yet powerful form of currency, has captured the imaginations and wallets of many, offering a form of investment that dances to the beat of a different drum, unfazed by the…

Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a free advertising-supported streaming technology, which means it offers traditional TV programming without a paid subscription and is funded exclusively by advertising. Paramount acquired the service in 2019 and has actively been developing Pluto TV, making it available in 25 countries in the Americas and Europe. Recently, the platform completed the update of its brand, stating that the new visual identity is intended to help the company “stand out from the crowd” amidst growing competition. According to Valerie Kaplan, the company’s…

Step into the vibrant realm of miniature logo design, where each stroke of creativity breathes life into a small emblem, brimming with brand personality. The transition from a blank canvas of the figures to a intricately detailed logo to symbolize your figures is a captivating journey. Choosing the right elements is crucial; it’s not merely about adding visual elements but about expressing your brand identity through every line and curve. Let’s delve into the craft of discovering that ideal logo to elevate your brand symbol from a mere identifier to a work of art, and how to find miniature paints…