Category: News

On April 22nd, the National Women’s Hockey League announced that an extension team from Canada would start playing in the 2020-21 season. Almost one month later, it has been officially presented as the Toronto Six. Besides the name, the team has unveiled its colors and logo. To choose the name for the team, an online vote was organized. Fans suggested such names as the Lady Leafs, Lakers, Polar Bears, Furies and others. However, the vote was won by “Toronto Six”. Apart from referring to the number of players on ice, it also may have connection with six cities which formed…

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

Gaining its independence from Chevron in 2015, Australia’s Caltex had been using the US oil corporation’s brand name for more five years. As Chevron’s brand license terminated in late 2019, Coltex Australia is going to change its name to Ampol and adopt a new logo. The Australian oil company unveiled its new emblem on May 13th, a day before the annual meeting that has to approve the rebranding. As Coltex’s interim CEO Matthew Halliday said, the renovation of the company’s look takes place at an appropriate time as it only emphasizes the recent growth of the firm as a leading…

The automaker has recently presented its new logo designed to be fitted mainly for digital materials. Like other car manufacturers before, Toyota has opted for the flat design and simplicity. The emblem keeps its three ellipses, but has rid off the 3D forms. According to a press-release from Toyota, the new visual identity look simple and has been shaped around four principles: experimental ideas, affordability with a premium look and feel and consistency between all the variations of the brand. Much appreciated by brands for several years, the flat design has become preferable for being easily adaptable to web requirements…

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

On December 7th 2017, the NHL commissioner Gary Bettman announced Seattle had been granted the right to file an extension team application which was eventually approved in late 2018. After that, Seattle Hockey Partners, the team’s owning company, launched a process of voting on the name and logo for the Seattle team. Recently, both the name and its emblem have been presented to the public. The team’s attributes were unveiled at a special event under the motto “Release the Kraken!”. Reportedly, 13 names, including the Cougars, Eagles, Emeralds, Seals and others, were registered to choose from. But most of the…

This January, the US Space Force, as a separate branch of the US Army, presented its logo that, however, drew a lot of criticism for being pretty similar to the emblem of the Starfleet from the Star Trek tv-series. In the wake of critical reactions and a lawsuit from Netflix, the military service made a decision to change the logotype. Recently, USSF has rolled out its new insignia on Twitter. Back in June, Netflix initiated a lawsuit over the right to the Space Force trademark after it had launched a new comedy series with the same name. The real Space…

Warner Bros. Pictures is going to release its Tom & Jerry film. While the film’s premiere is scheduled on March 5th 2021, the studio has unveiled a logo presenting this new “movie” step in the life of the beloved cartoon characters. Next year, the cat and the mouse will be celebrating their 80th anniversary, and over the years, the Tom and Jerry Show has had different logos, but all of them was keeping basic recognizable elements. This time, the new logo, while showing off the cartoony opponents with their customary appearance, is a departure from the traditional Tom and Jerry…