Category: News

Identity updating is a common step taken by local authorities to attract more visitors to their cities or towns. Following this strategy, the Dalian Culture and Tourism department has recently unveiled a new logo for the city, hoping it will assist in development of the local economy. The refreshing of the visual brand of Dalian, wouldn’t have drawn much attention if the city’s new welcoming emblem weren’t so similar to Disney’s logo. Indeed, if you take a look at the Dalian logo, you can easily see that the “D” and the “i” with a swoop over it are quite identical…

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding and changed its name to Open Systems Adaptable Solutions (OSAS). With the new identity, it is also going to present an updated line-up of software products.   The new name has certainly been backed with a new logo. It features the all-caps sans-serif lettering “OSAS” with the “O” looking like a sphere due to a bit curved stripe. According to a statement released by the company, while unveiling its new brand, OSAS shows an aspiration to continue supporting innovative businesses…

Having a population of more than 58,000, Santee can be considered as a preferable place to live due to its ideal location between the Pacific Ocean and Cleveland National Forest renowned for its natural beauties. Unlike other costal cities, it still has vast unsettled areas that points out development prospects. New shopping centers, upmarket housing and a recreational complex witness to the rushing growth of this suburb of San Diego. A year ago, as a part of the development plan, the City Council initiated a rebanding program, hiring NorthStar, a design company from Nashville, that specializes in creating identities for…

The current logo of Batavia, Illinois, was introduced in 1983. It represents the lettering “Batavia” in a simple all-caps typeface with a windmill wheel looking like a dot over the “i” and the slogan “City of Energy”. While the windmill wheel is connected with the windmill manufacturing launched in the city in the late 19th century (it even gave Batavia the nickname “The Windmill City”), the slogan refers to Fermilab, a particle physics laboratory located outside the city. The fact that the city hasn’t changed its identity for 36 years made the authorities think of a rebranding. So, after some…

Created after the merger of Koei and Tecmo, Koei Tecmo Holdings Co. Ltd. has carried out a rebranding of its Technical Support Department. Since the functions of the department have nothing to do with technical support provided for users, the Japanese video game developing company made a decision to rename it to “Future Tech Base”. According to a statement from the company, the updated identity, including a new logo, is intended to express the leading role of FTB in the working process. The division is considered to be a base for the future growth of Koei Tecmo as it develops…

Joget Inc. is a company developing an open source workflow application platform. Launched as a project on Sourceforge.net, it has eventually evolved into a serious business. Having moved to Columbia, Maryland, in 2014, the company started a new chapter in its history. Offering its flagman application development platform Joget Workflow, which has been downloaded over 200,000 times, Joget Inc. created a community of more than 10,000 members. With business model transformation and new workflow digital solutions, Joget has recently presented a new logo that reflects the company’s growth and pays a tribute to its Malaysian origins. As Joget itself was…

Established in 1973, Yünsa is a Turkish textile brand owned by Sabancı Holding, one of the largest conglomerate in Turkey. Due to its excellent production and trade policy, innovative products and rich experience in the industry, Yünsa is ranked in the top five of the world’s largest woolen cloth manufacturers, and holds the leading position in its sector on the Turkish and European markets. Exporting its production to more than 50 countries, the company has sales offices in the United Kingdom and Germany as well as smaller agencies in 20 countries. Moving into a new business phase, Yünsa aims to…

The council of Sechelt, British Columbia, has approved a plan for changing the brand, but the council members still have to decide which of the final logo variants will be the next symbol of the district. The main element of all the three visual brand versions feature the big letter “S” with patterns symbolizing the sun, mountains and sea. This brand evolved from a graffiti project launched by the authorities a year ago. Looking at wall posters placed over the Sechelt neighbourhoods, the residents were sharing their opinions about it, and expressing their vision of the image of Sechelt. To…