Category: News

Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that could attract visitors and businesses. This has become a background for the city’s identity issue which the authorities have been attending to. To give a fresh look to Newark, the municipal officials and the Licking County Chamber of Commerce created the nonprofit institution Newark Development Partners, and this team have eventually forged a new city emblem and other materials that are going to improve Newark’s promotion programs. The new logo is based on the rich heritage and history of the…

Last year, the Kansas City Area Development Council announced plans to change the city’s regional brand. Different concepts of it were discussed during several months. Finally, the organization settled on the KC Heart depicted on the branded t-shirts of the apparel company Charlie Hustle. KCADC had some doubts that Charlie Hustle would agree to make its brand a logo for the city, but Chase McAnulty, the company’s CEO, accepted a collaboration proposal from the organization with great pleasure, and after an agreement had been signed, Kansas City’s new emblem was presented to the public. According to the agreement, the city…

The City of Hays, Kansas, has acquired a new logo. The emblem was presented on November 8th by the city’s mayor Toby Dougherty and the officials of the City Convention and Visitors Bureau. The new logo features a stylized yellow letter “h” accompanied by the wordmark “City of Hays”. It was created by Scott Gross, a local design specialist. In his work, Gross took into account the opinions of the city authorities and community members who gave him a hint that the logo should share a common trait with a sign of the Interstate 70 highway that goes through Hays,…

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the town was a place of two combats between Confederate troops and the Union Army’s cavalry. In the early 1900s, Middleburg grew popular among enthusiasts of horseback riding and foxhunting and eventually received the title of the Nation’s Horse and Hunt Capital. That’s why the horse and the fox had become the main candidates to be depicted on a new town logo. The rebranding was initiated in 2018 by the Town Council hoping that some refreshments of the Middleburg’s image will…

As the Netherlands’ Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition of the song festival will take place in Rotterdam in May of 2020. While the participating countries are going to choose who will represent them in the Netherlands, the contest’s Oversight Committee has unveiled the identity for the event. It should be mentioned that in Rotterdam, the Eurovision Song Conest will be celebrating its 65th anniversary, so the emblem for the 2020 ESC edition is dedicated to its history and described as “data-driven”. The logo, carried out by Clever Franke,…