Category: News

The World Tourism Organization, headquartered in Madrid, Spain, is a specialized agency of the United Nations. Its goal is to promote sustainable, responsible, and accessible tourism. UNWTO, as the organization is commonly known, serves as a global forum for tourism policy and brings together 170 countries. Recently, UNWTO underwent a rebranding and changed its name to UN Tourism, accompanied by a new visual identity. Through this transformation, the global brand aims to solidify its position as a leader in tourism development worldwide. The visual aspect of the rebranding process was carried out by Interbrand, a consulting agency known for its…

A casino’s logo is like its signature – that special mark that sets it apart from all the rest. When designers create these icons, they choose symbols that spark our imagination and get our hearts racing with dreams of hitting the jackpot. Casinos want their logo to pull us into an exciting world of risk and reward. The graphics tap into what motivates people to the game – the thrill of winning, the allure of luxury, the freedom of not knowing what Lady Luck has in store. Let’s explore the psychology behind five classic casino symbols and what they represent…

As one of the world’s leading players in the tourism industry, Germany’s TUI Group is striving to broaden its range of offerings and destinations. In line with this objective, the company has introduced a sub-brand intended to establish a presence in the luxury hotel market. Named The Mora, this establishment situated in Zanzibar is centered around a concept of hospitality that aims to offer travelers more than just a change of scenery. Additionally, the brand is positioned as a source of energy that caters to individuals in their own unique ways. Set to open in spring 2024, The Mora targets…

The Monterey Bay Aquarium, located in Monterey, California, is one of the leading environmental, educational, and research institutions in the U.S. Opened in 1984 in a former industrial building, the public aquarium is home to a large number of sea creatures, providing its visitors with an amazing and educational experience. Apart from showcasing its natural collection, MBA is actively involved in ocean life protection, conducts research in the field of sea biology, and develops educational programs that address environmental issues threatening the ocean. Approaching its 40th anniversary, the institution is currently refreshing its visual identity, collaborating with branding specialists from…

Go.Compare, a well-known financial service comparison website in the UK, is expanding its range of services to include home insurance, high-speed internet connections, and other features. Despite the company’s existing popularity, it has recognized the necessity to update its visual identity in order to remain competitive in today’s market. The rebranding of Go.Compare was entrusted to Ragged Edge, a London-based studio known for its works for technology companies like Kili and Omlet. The primary objective of the studio was to reinforce the platform’s already established reputation. The new look aims to enhance data accessibility without requiring additional search efforts. The…

Getting ready to relocate to the Intuit Dome in Inglewood, California for the upcoming season, the Los Angeles Clippers are embarking on a new chapter in their history. Concurrently, the NBA franchise has unveiled an updated visual identity. Previously considered outsiders in the National Basketball Association, the Clippers struggled to secure playoff berths until a significant shift occurred in 2014. This transformation transpired when the team was purchased for $2 billion by former Microsoft CEO Steve Ballmer. Subsequently, the Clippers have emerged as formidable contenders in the Western Conference, earning spots in the NBA championship series. The refreshed Clippers’ identity…

In a world where digital platforms battle fiercely for attention, the branding of a cryptocurrency exchange is not just about good looks. It’s a subtle dance of psychology, trust and market presence. Let’s dive into how the visual identity of these digital marketplaces plays a crucial role in their success, and yes, this includes keeping an eye on the updated Bitcoin price. Exploring the visual evolution of cryptocurrency exchanges From their nascent days, cryptocurrency exchanges have undergone a significant transformation. Initially, the focus was purely on functionality, often at the expense of user interface (UI) and experience (UX) design. Early platforms…

Picture your logo prominently displayed on billboards, merchandise, or right there in the app store. An intelligently designed logo is the main visual part of a brand, and it carries a lot of weight. However, for lots of people, making this powerful icon seems as tricky as finding your way through a complicated labyrinth. But don’t worry if you want to learn logo design. A Photoshop masterclass from www.lightroom-photoshop-tutorials.com is the golden ticket you need to learn how to make winning logos and turn your thoughts into eye-catching images. Learn the Secrets of Successful Logo Design Let’s start by appreciating what makes…