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Primark adjusts its identity with some emotional touch
Primark adjusts its identity with some emotional touch

Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United States, with a staff of 80,000. Known as Penneys in Ireland, the company offers diverse fashion lines of men’s, women’s, and children’s clothing and footwear. A flexible discount system makes the brand rather popular among general consumers. As part of a new business strategy, Primark has updated its visual identity, including a logo, a color palette, typography, as well as a new design element named The Portal. The rebranding was carried out by the London, UK-based design studio VCCP, which…

Nature Museum: Prairies, flowers and butterflies
Nature Museum: Prairies, flowers and butterflies

Established in 1857, the Peggy Notebaert Nature Museum is one of the oldest natural science institutions in the United States, located in Chicago, Illinois. The museum, operated by the Chicago Academy of Science, houses exhibitions dedicated mainly to the natural history of the northeastern Illinois, implementing educational activities for children and adults. Receiving the name of its benefactor, Peggy Notebaert, in 1999, the institution, apart from long-term exhibitions and botanical recreations, offers a live butterfly house where visitors can see over 200 species of butterflies from all over the world. Recently, the visual identity of PNNM received a new execution…

Fragrance brand Puig rolls out new logo, respecting its design heritage
Fragrance brand Puig rolls out new logo, respecting its design heritage

Such cosmetic and perfume brands as Paco Rabanne, Nina Ricci, and Jean-Paul Gaultier are rather popular among fashion and luxury enthusiasts. However, few know that all of them belong to Puig, a multinational company based in Barcelona, Spain. Established in 1914, the firm actually has a rich history, associated with iconic products like the Milady lipstick and the fragrances Agua Lavanda and Agua Brava. Due to its collaboration with many fashion houses, Puig, which still remains a family business, has become one of the largest corporations in the industry, with a net annual income of more than $450 million. Earlier…

The Most Trending Handbag Colors in 2024
The Most Trending Handbag Colors in 2024

The main accessory of any woman’s closet has long been a bag, so to its choice, ladies approach especially carefully. The ideal bag should correspond to the current fashion trends, be of good quality, and have adequate capacity, of course, if we are not talking about evening options. Speaking of handbag sizes, there is now such a distinction between large and small bags. Both sizes remain in trend. Here you can choose based on your individual needs and desires. But hypertrophied small bags are finally out of fashion. Apparently, changing bags from season to season is not necessary, as today’s…

Main Trends of the Paris Fashion Week FW 2024/2025
Main Trends of the Paris Fashion Week FW 2024/2025

The recognized capital of fashion, Paris, once again presented new collections of world-famous designers and showed the main trends of the Fall-Winter 2024-2025 season. Today we will tell you about the most striking and memorable images of this event, and share the new trends that just came off the Parisian catwalks. After all, the tradition of peeking into the trends of the future season is the best way to add bold techniques to your closet that most people will only get to in six months. Saint Laurent The new collection of the Saint Laurent fashion house is a tribute of…

Aagrah: All the colors of Indian cuisine
Aagrah: All the colors of Indian cuisine

The story of Aagrah begins in 1977 when Mohammed Sabir, an immigrant from India, opened a small restaurant in Shipley, Yorkshire, UK. Over a few decades, Mohammed and his brothers Aslam and Iqbal have developed their family business into the largest chain of Indian restaurants in Britain. Besides its rich menu, which includes popular dishes such as curry chicken, Samosa cakes, and Chaat snacks, Aagrah also offers its branded cooking sauce range, Tarka. Expanding its business, the company is currently launching new food and cooking lineups that will be available across Tesco stores. To emphasize this fact and elevate the…

Fashion Trends: Main Colors of 2024
Fashion Trends: Main Colors of 2024

Every year, the Pantone Color Institute announces the hue of the year: in 2024, it was a soft peach. However, Pantone’s recommendations are used not so much by brands and clothing creators as by interior designers, manicurists, and digital artists. This year, however, Pantone’s color of the year, a soft pastel shade of orange and pink, has become an integral part of fashion collections. What colors will keep it company in the list of top trends of 2024? The collections of leading fashion houses are dominated by minimalism and muted palettes, although designers strive to combine soft colors with saturated…

Personal care giant Kimberly-Clark modernizes its look
Personal care giant Kimberly-Clark modernizes its look

Established in 1872 in Neenah, Wisconsin, Kimberly-Clark, a company behind such popular personal care brands as Kotex, Kleenex, and Huggies, has updated its visual identity. This is the company to which we owe familiar products like toilet paper, baby diapers, paper towels, and other hygiene items. All these products were once invented to meet the needs of a developing society. Today, Kimberly-Clark’s engineers develop new technology that will help reduce the prices of supplies and facilitate waste recycling. Now headquartered in Irving, Texas, the company enjoys an average annual revenue of $18 billion, with a staff of more than 40,000….

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