New Renault logo and Dacia logo disclosed

Last July, just after his appointment, Renault’s CEO Luca de Meo announced a strategic plan to relaunch the Group’s brands. The relaunching plan, called Renaulution, envisages a change of the brands’ positioning to provide a more effective adaptation to the era of hybrid and electric vehicles.

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A few days ago, a tangible step on the Renaulution way was made when the company presented its new 5 Prototype concept car which can be seen as an electric revival of the Renault 5 manufactured from 1972 to 1996. Designed in the neo-retro style, the concept features the basic traits of that vintage vehicle, including trapezoid headlights, while some details have been rethought – for instance, the air intake under the windshield has turned into a charging socket cover.

Another remarkable exterior design element is a badge on the 5 Prototype’s hood, which represents a modernized version of Dacia-logo-2021
However, it’s not clear whether the 5 Prototype’s badge is just a conceptual nod or an announcement of a new corporate logo. Similarly, the company has so far made no mention of the new logo of href=”https://www.picpapa.com/dacia-logo”Dacia that recently leaked on the web. The Romanian car brand, as a part of the Renault Group, is about to undergo considerable changes as well, and will likely adopt a new insignia. The new Dacia logo represents a stylized DC sign and a Dacia wordmark in black distinguished with a laconic cornered design.

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