New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its new corporate structure. Some products and delivering services of the company, including NZ Post, CourierPost and Pace, have been united into a single division under the brand NZ Post.
Until recently, the post services, included in the New Zealand Post’s service package, have been offered under different brands as a result of acquisitions and launches of some businesses. According to the company, it has long aimed to unify and simplify the look of its services. The enterprise’s logo, presented as a corporate emblem now, has already been used in digital environments. It reflects the changes that have been occurring in the institution for some time. Intended to designate the company’s development, the new visual identity conveys more clearly the range of the services offered. Since now, the institution will serve customers under the name NZ Post.
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While the old New Zealand Post emblem with an envelop looks quite generic and even old-fashioned, getting lost among millions of insignias with a similar style, the NZ Post logo is a right solution for a rebranding. It features a stylized letter “P” designed like a track. Inscribed in a red circle, this sign perfectly conveys the idea of movement and agility. The emphasis is placed here not on a certain product, but on the shipping services as such. In addition, the logotype is also distinguished with a wordmark in two font weights – light for the “NZ” and bold for the “Post”.
The new visual identity is planned to be fully implemented over the next three years. The cost of the NZ Post rebranding is estimated at 15 million NZD.
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